# Concept-Forward Luxury Perfumes Le Labo Releases the Baie 19, Which Embraces the Smell of Rain By Kalin Ned | Published 2019-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/baie-19 References: [hypebeast](https://hypebeast.com/2019/9/le-labo-baie-19-release) & [lelabofragrances](https://www.lelabofragrances.com/landing.html?path=/) Baie 19 is a highly interesting fragrance that was recently launched by Le Labo — a [luxury perfume company](https://www.trendhunter.com/trends/the-olfactory-series-1-collection) that is based in New York City. Marked by intense quality expectations, the brand develops an alluring concept for its [new product](https://www.trendhunter.com/trends/borntostandout-fall-2024) that will, without a doubt, entice consumers. Placing emphasis on the "[olfactory experience](https://www.trendhunter.com/trends/les-essences-de-diptyque)," Baie 19 embraces petrichor. This is known as "the pleasant smell that accompanies rain after a long period of warm, dry weather." As this scent is familiar to many, Le Labo's perfume is sure to cause a stir. To reach the sensation, Baie 19 relies on a formula that boasts three main ingredients — dry juniper, patchouli, and berry. Le Labo's Baie 19 will be available starting October 7th in two sizes. Photo Credits: Le Labo ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Concept-forward Luxury Perfumes:** Integrating unique and unexpected concepts into luxury perfumes can attract consumers who seek unconventional fragrances and experiences. - **Emphasizing the Olfactory Experience:** Focusing on the sense of smell and creating fragrances that evoke specific emotions or memories can broaden the potential market beyond traditional perfume consumers. - **Using Familiar Scents in New Ways:** Reimagining familiar scents, such as the smell of rain, and incorporating them into luxury perfumes can appeal to consumers who are seeking something both familiar and innovative. ### Who This Affects Most - **Beauty and Personal Care:** The fragrance industry can leverage the trend of concept-forward luxury perfumes to offer consumers unique and personalized olfactory experiences. - **Luxury Goods:** Incorporating unexpected scents and concepts into luxury goods, such as perfumes, can attract consumers who seek exclusivity and uniqueness in their purchases. - **Clothing and Fashion:** Collaborating with fragrance companies to create perfumes that complement certain clothing lines or fashion styles can offer consumers a complete sensory experience when wearing such items. ## Related on Trend Hunter - [Kyoto-Inspired Modern Fragrances](https://www.trendhunter.com/trends/osmanthus19.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Luxury Nature-Inspired Fragrances](https://www.trendhunter.com/trends/diptyque-6.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md)