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# Preciously Passionate Pendants
Matchstick Jewelry is Made with Elegant Baguette-Cut Diamonds

By Gil Cohen | Published 2013-04-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/baguettecut-diamonds
References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2013/04/matchstick-diamond-jewelry-launches-in.html) & [matchstickjewellery](http://matchstickjewellery.com/)

A new brand of diamond jewelry, Matchstick by Louise Carter features pieces with dainty little baguette-cut diamonds that sparkle and shine flawlessly.

Adorably quaint, the collection features five different shapes of [diamond pendants](https://www.trendhunter.com/trends/diamond-pilots-pendant) including a boy, a girl, a dog, a [small heart](https://www.trendhunter.com/trends/heartshaped-jewelry) and a larger heart, all of which can be bought in 18-carat white, yellow or rose gold. One of the fun parts of this glittering necklace collection is that each jewel comes in its own original container, a matchstick-styled box with a different line art drawing of a building on the package.

With love and life being the inspiration behind the Matchstick line of glamorous, baguette-cut diamonds, it is evident that these jewels are for those who know that home is where the heart is.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 68% | Activity: 57% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Baguette-cut Diamonds:** Exploring innovative ways to incorporate baguette-cut diamonds in jewelry designs.
- **Quaint Jewelry Collections:** Creating unique and charming jewelry collections that appeal to niche markets.
- **Original Packaging Designs:** Developing creative packaging concepts that enhance the overall jewelry buying experience.

### Who This Affects Most

- **Diamond Jewelry:** Revolutionizing the diamond jewelry industry with the use of baguette-cut diamonds in unique designs.
- **Fashion Accessories:** Tapping into the market for quirky and distinctive jewelry collections that cater to individual styles.
- **Packaging Design:** Providing innovative packaging solutions for luxury brands to elevate their products and create a memorable unboxing experience.

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