# Rainbow Eternity Bands Baguettes Make These Rings Appeal to Non-Wives Too By Kari Bauce | Published 2009-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/baguette-eternity-bands-changing-shape-from-classic-to-modern References: [ezinearticles](http://ezinearticles.com/?Diamond-Eternity-Rings-Are-A-Beautiful-Gift-For-Any-Occasion&id=1130655) The [diamond eternity band](https://www.trendhunter.com/trends/pandora-era) has been a gold standard of wedding and anniversary rings for many years, but recently the style got a facelift that’s making it a popular choice for casual jewelry too. The old bands were typically made up of round diamonds which put limitations on the size of the stones that could be used. By switching to baguette shapes, designers have been inspired not just to play with scale for the ladies who require extra sparkle, but also to [add a lot of color](https://www.trendhunter.com/trends/boom-by-daniele). The results are currently spiking demand for [cocktail versions](https://www.trendhunter.com/trends/nontraditional-engagement-ring) of this formerly “marrieds only” style. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Baguette Gemstones:** Opportunity to create unique jewelry designs by using baguette-shaped gemstones. - **Colorful Eternity Bands:** Disruptive innovation opportunity to cater to a broader market by adding colorful gemstones to eternity bands. - **Cocktail Jewelry Trend:** Opportunity to tap into the growing demand for cocktail versions of traditional jewelry styles. ### Who This Affects Most - **Jewelry:** Disruptive innovation opportunity within the jewelry industry to create unique and appealing eternity bands. - **Fashion:** Opportunity to incorporate colorful and trendy eternity bands into fashion accessories. - **Luxury Goods:** Potential for disruptive innovation in the luxury goods industry by offering high-end and colorful eternity bands. ## Related on Trend Hunter - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Coffin-Shaped Engagement Rings](https://www.trendhunter.com/trends/coffin-shaped-engagement-rings.md) - [Unique Wedding Bands](https://www.trendhunter.com/trends/unique-wedding-bands.md) - [Personalized Mixed-Cut Rings](https://www.trendhunter.com/trends/austen-blake.md) - [Ombre Statement Jewelry](https://www.trendhunter.com/trends/erin-tracy-ombr-stack.md) - [Feminine Tennis Bracelets](https://www.trendhunter.com/trends/tennis-bracelet.md) - [Bridal-Inspired Jewelry Collections](https://www.trendhunter.com/trends/future-heirlooms.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md)