# Chic Boxed Booze Bags The 'Bag-in-Bag Wine' is Fashionable and Fun By Marina Rotharmel | Published 2012-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baginbag-wine References: [laughingsquid](http://laughingsquid.com/boxed-wine-packaged-to-look-like-fashion-handbags/) & [vernissagewine](http://www.vernissagewine.com/the-wine.aspx) It's not always considered the classiest thing to drink a box of wine, however the 'Bag-in-Bag Wine' could certainly change that. The design by Sofia Blomberg transforms a regular cardboard box into a chic carry-all. Blomberg collaborated with Nordic Scene Winery to create the stylish packaging. Nordic Scene Winery offers a variety of whites, reds and roses. The packaging looks like a classic handbag and is adorned with an adorable checker print. It even has a great strap to make handling extra easy -- you can choose to sling it over your shoulder, or just carry it in your hand. These super-girly wine boxes are for the fashion friendly and are available in three different colors including black, white and pink. You're sure to find at least one that suits your style. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Boxed Wine Upgrade:** The 'Bag-in-Bag Wine' presents an opportunity to upgrade traditional boxed wine packaging, potentially disrupting the wine industry. - **Fashionable Alcohol Packaging:** The chic design of the 'Bag-in-Bag Wine' could serve as a trend for fashionable packaging in the alcohol industry. - **Convenient On-the-go Drinking:** The strap feature of the 'Bag-in-Bag Wine' presents an opportunity for convenient and portable alcohol packaging that can disrupt the traditional bottle packaging market. ### Sectors Adopting This - **Wine Industry:** The 'Bag-in-Bag Wine' can lead to disruptive innovations in the wine industry by allowing companies to revamp packaging to appeal to fashion-conscious customers. - **Alcohol Packaging Industry:** The chic design of the 'Bag-in-Bag Wine' creates an opportunity for disruptive innovation in the alcohol packaging industry by encouraging more fashionable and convenient packaging designs. - **Retail Industry:** The convenient strap and fashionable design elements of the 'Bag-in-Bag Wine' can lead to new disruptive innovations in the retail industry for on-the-go alcohol consumption and packaging. ## Related on Trend Hunter - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Mini Boxed Wine Products](https://www.trendhunter.com/trends/jam-shed-shiraz.md) - [Eco Boxed Wine Duos](https://www.trendhunter.com/trends/boxed-wines.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md) - [Premium Boxed Wines](https://www.trendhunter.com/trends/maddalena-riboli.md) - [Cylindrical Boxed Wines](https://www.trendhunter.com/trends/elegant-boxed-wine.md) - [Hydrating Wine Boxes](https://www.trendhunter.com/trends/water-and-wine.md) - [Portable Wine Pouches](https://www.trendhunter.com/trends/medly-wine-pouches.md)