# Classy Bagged Wine The Baggy Winecoat Makes by Jakob Wagner is Perfect for Picnics in Public By Michael Hines | Published 2010-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baggy-winecoat References: [scandinaviandesigncenter](http://www.scandinaviandesigncenter.com/Products/usd0/Trademark/Menu/10736/Baggy) Carrying around a [bag of wine](https://www.trendhunter.com/trends/mini-box-wine-range) just got more socially acceptable, thanks to the Baggy Winecoat. Now nobody can judge you and your [bag of booze](https://www.trendhunter.com/trends/jam-shed-shiraz) ever again. Jakob Wagner has designed a winner here. The Baggy Winecoat is perfect for [a day at the beach](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine) or a mid-summer ball game. I definitely know a few people who could use the Baggy Winecoat in their lives. It looks like Christmas may come early this year. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Portable Wine Carrier:** The Baggy Winecoat is setting a trend for portable and stylish wine carriers, bringing innovation opportunities for businesses to create their own version. - **Sustainable Wine Packaging:** The use of bags to hold wine instead of glass bottles creates an opportunity for businesses to develop more environmentally-friendly packaging solutions. - **Outdoor Drinking Culture:** The Baggy Winecoat taps into the trend of enjoying alcoholic beverages in outdoor settings, creating opportunities for businesses to market products that cater to this emerging culture. ### Sectors Adopting This - **Wine and Spirits:** The Baggy Winecoat creates an opportunity for innovative wine and spirits manufacturers to develop more flexible and attractive packaging for their products. - **Outdoor Recreation:** The Baggy Winecoat creates an opportunity for businesses in the outdoor recreation industry to market products that enhance the outdoor drinking experience, such as picnic accessories and portable drinkware. - **Fashion and Accessories:** The Baggy Winecoat creates an opportunity for businesses in the fashion and accessories industry to create stylish and functional wine carriers, attracting a new market of stylish wine enthusiasts. ## Related on Trend Hunter - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Portable Wine Pouches](https://www.trendhunter.com/trends/medly-wine-pouches.md) - [Convenient Insulated Bottle Bags](https://www.trendhunter.com/trends/insulated-bottle-bag.md) - [On-the-Go Wine Accessories](https://www.trendhunter.com/trends/ultimate-wine-bundle.md) - [Freezable Wine Packs](https://www.trendhunter.com/trends/freezable-wine-pack.md) - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Impact-Resistant Wine Carriers](https://www.trendhunter.com/trends/vinarmour-wine-carrier.md) - [French Vineyard-Inspired Bags](https://www.trendhunter.com/trends/maison-marrain.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md)