# Hybridized Breakfast Bagels The 'Bagel Doughnut' Adds a Savory Twist to the Portuguese Malasada By Ell Smith | Published 2017-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bagel-doughnut References: [mashable](http://mashable.com/2017/07/19/bagel-doughnut/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#dVTBsrFl4iq9) & [bdoughnut](http://www.bdoughnut.com/) The [Bagel Doughnut](https://www.trendhunter.com/trends/tim-hortons-breakfast-sandwiches) is the latest food obsession that's dividing the Internet. For those who have woken up in the morning and found themselves unable to decide between something sweet or something savory, this [hybridized breakfast treat](https://www.trendhunter.com/trends/breakfast-club-series) is sure to satisfy. This treat adds a savory twist to the Portuguese malasada -- a ball of sugar covered, deep-fried dough. The Bagel Doughnut, however, invites customers to try a variety of [bagel-inspired fillings](https://www.trendhunter.com/trends/everything-bagel-breakfast-sandwich), like lox, chive and bacon. Available at Virginia-based bakery 'B. Doughnut,' this best-of-both-worlds treat elevates morning routines into a unique experience. Niche food concepts and hybridized snacks are becoming more popular with a unique demographic that forms more emotional relationships with food, and food-related experiences. Whether it be bizarre, grotesque or eccentric, unique food concepts like the Bagel Doughnut are sure to keep any foodie full. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hybridized Food Trends:** As the popularity of hybridized snacks continues to grow, there is an opportunity for businesses to innovate by combining two or more foods to create new, unique culinary experiences. - **Niche Food Concepts:** With an increasing number of people forming emotional relationships with food, there is an opportunity for businesses to cater to this demographic by offering harder-to-find, unique food concepts. - **Emotionally-driven Food Experiences:** As more people seek out unique food-related experiences, there is an opportunity for businesses to create emotionally-driven culinary experiences that tap into the desires and wants of their customers. ### Where This Applies - **Bakery:** Bakeries and pastry shops can innovate by creating hybridized baked goods, like the Bagel Doughnut, that offer unique and unexpected flavor combinations. - **Gourmet Catering:** With an increasing demand for unique food concepts, catering companies can offer innovative menu options that showcase unexpected flavor combinations and create a memorable dining experience for customers. - **Food Trucks:** Food trucks can tap into the demand for unique, niche food concepts and hybridized snacks by creating menu items that combine unexpected flavors and are easily accessible to customers on the go. ## Related on Trend Hunter - [Savory Bagel Mochis](https://www.trendhunter.com/trends/everything-bagel-mochi.md) - [Savory-Sweet Dessert Bagels](https://www.trendhunter.com/trends/ice-a-bagel.md) - [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md) - [Viral Pizza Bagels](https://www.trendhunter.com/trends/calic-bagels.md) - [Spaghetti-Filled Donuts](https://www.trendhunter.com/trends/spaghetti-garlic-bread-donut.md) - [Hybrid Mashup Snack Donuts](https://www.trendhunter.com/trends/honeybun-donettes.md) - [Savory Vegan Donuts](https://www.trendhunter.com/trends/chicken-parm-donut.md) - [Savory Satisfying Donut Menus](https://www.trendhunter.com/trends/parlor-doughnuts-savory-doughnuts.md) - [Savory Japanese Donuts](https://www.trendhunter.com/trends/im-donut.md)