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# Brewed Bagel Beers
Folksbier & Black Seed Bagels Collaborated on 'Black Seed Glow Up'

By Laura McQuarrie | Published 2019-04-29 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/bagel-beer
References: [6sqft](https://www.6sqft.com/this-brooklyn-brewery-is-selling-beer-made-with-bagels/) & [folksbier](https://www.folksbier.com/)

Folksbier and [Black Seed Bagels](https://www.trendhunter.com/trends/vital-farms) teamed up to create a unique bagel beer by the name of 'Black Seed Glow Up' that's truly a bagel-based beer—the Berliner Weisse-style sour wheat beer was made by brewing leftover bagels and honey in place of wheat.

Black Seed Bagels is passionate about doing whatever it can to reduce its waste, which has led to the creation of everything from bagel chips and bread crumbs to croutons. In comparison to the regular Glow Up beer from Folksbier, this new creation is said to be hazier thanks to the large amount of gluten from the bagels. Additionally, the recipe swaps Folksbier's traditional fruit for honey.

Black Seed Glow Up is set to be available at a range of restaurants and bars and is said to pair well with a variety of snacks.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 26% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Brewing:** Brewing with food waste can significantly reduce waste and create new flavors and products.
- **Collaborative Innovation:** Partnering across industries leads to new and unique product offerings.
- **Alternative Brewing Ingredients:** Substituting traditional brewing ingredients with alternative ingredients leads to new flavor profiles and differentiated products.

### Who This Affects Most

- **Food and Beverage Industry:** Exploring alternative ingredients and reducing waste can bring new opportunities for product development and differentiation.
- **Environmental Sustainability Industry:** Companies can work with breweries and food businesses to reduce waste and create new sustainable opportunities that benefit the environment.
- **Hospitality Industry:** Collaborations across the food and beverage industry can create unique experiences for consumers and set establishments apart from competitors.

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