# Tearable Seafood Wrapping The BagBox Packaging Concept is Adaptable for On-the-Go Eating By Amelia Roblin | Published 2011-11-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bagbox-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/11/boxbag-concept.html) & [casey-ng](http://casey-ng.com/) Part of the experience of eating takeout fish and chips is being handed the [grease-soaked paper wrapper](https://www.trendhunter.com/trends/paperseal-pressed) that contains it. The BagBox packaging concept takes into account that such casual meals are usually held within a sturdier [cardboard tray](https://www.trendhunter.com/trends/threecompartment-tray) as well, which all amounts to more paper used than necessary. Casey Ng of New Zealand thus decided to construct a carton for [takeaway fries and battered fish](https://www.trendhunter.com/trends/summertime-art-box) that comprised both components in one. An earthy brown kraft paper makes up the primary sack, lined with a little cardboard reinforcement in the bottom. Once you've carried the snack to your destination, the high wrapping of the pouch may become a bother. Just over an inch from the bottom of BagBox packaging is a tab that, when pulled, renders the receptacle into a bowl. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** The BagBox Packaging Concept reduces paper usage with its adaptable design, providing a disruptive innovation opportunity for more eco-friendly packaging solutions. - **Convenience in Packaging Design:** The BagBox Packaging Concept's adaptable design allows for an easier and more convenient experience for on-the-go eating and can be applied to other types of food packaging. - **Multi-functional Packaging:** The BagBox Packaging Concept's ability to transform from a bag to a bowl provides an opportunity for disruptive innovation in creating multi-functional and versatile food packaging. ### Where This Applies - **Food Service:** The BagBox Packaging Concept's adaptable and eco-friendly design presents an opportunity for disruption in the food service industry's traditional takeout and delivery packaging. - **Consumer Goods:** The BagBox Packaging Concept's multi-purpose design presents an opportunity for disruption in the consumer goods industry's packaging solutions for various products. - **Sustainability and Environmentalism:** The BagBox Packaging Concept's reduction in paper usage and eco-friendliness can provide disruptive innovation opportunities for industries and companies focused on sustainability and environmentalism. ## Related on Trend Hunter - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md) - [Take-Out Box Tables](https://www.trendhunter.com/trends/tablebag.md) - [Air Fryer-Friendly Product Packaging](https://www.trendhunter.com/trends/paperseal-shape.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md) - [Crumb-Funneling Chip Packets](https://www.trendhunter.com/trends/chip-packet.md) - [Redesigned Fry Boxes](https://www.trendhunter.com/trends/dipper.md) - [Versatile To-Go Food Wraps](https://www.trendhunter.com/trends/novolex-power-prep-wrap.md) - [Origami-Inspired Lunch Boxes](https://www.trendhunter.com/trends/foldibox-2.md)