# Life Vest Messengers The Bag to Life by Ehrensache Won't Deploy in an Emergency By Meghan Young | Published 2010-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bag-to-life References: [gizmodo](http://gizmodo.com/5481379/the-life-vest-messenger-bag-is-stylish-but-dangerously-misleading) & [ehrensache.biz](http://www.ehrensache.biz/shop/product_info.php?info=p102_bag-to-life---Classic-Flyer.html) Seems like anything can be made into a [stylish accessory](https://www.trendhunter.com/trends/topologie-1) (and I use the word 'stylish' loosely here, of course), just take a look a the Bag to Life. Designed by German company Ehrensache, the Bag to Life is actually fashioned from [used life vests](https://www.trendhunter.com/trends/versatile-bags-for-essentials). Each unique onto the next, it's good that Gizmodo.com decided to clarify one crucial bit of information (or lack thereof). Ladies and gents, adventurers of all kinds, this will not save you from a tight spot, ok? ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 14% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Upcycling Fashion Accessories:** Designing innovative fashion accessories by repurposing used or discarded materials. - **Eco-friendly Bags:** Creating bags and backpacks using sustainable and eco-friendly materials. - **Fashion with Social Impact:** Focusing on fashion and accessory lines that raises awareness around social issues and contribute to a social cause. ### Sectors Adopting This - **Fashion Industry:** Shifting to sustainable and socially-driven fashion models can disrupt the industry and create new business opportunities. - **Travel Industry:** Developing eco-friendly and sustainable travel accessories can capture the market's increasing demand for sustainable travel. - **Safety Equipment Industry:** Developing innovative and fashionable safety equipment can disrupt the industry and cater to the needs of fashion and safety-conscious consumers. ## Related on Trend Hunter - [Plastic Bottle Lifejackets](https://www.trendhunter.com/trends/bot-lifejacket.md) - [Durable Recyclable Textile Bags](https://www.trendhunter.com/trends/f707-stratos.md) - [Lifesaving Swimming Vests](https://www.trendhunter.com/trends/swimming-vest.md) - [Airbag-Deploying Travel Backpacks](https://www.trendhunter.com/trends/stan-airbag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Tubular Supplemental Luggage Bags](https://www.trendhunter.com/trends/jollying-messenger-bag.md) - [Under-Arm Rescue Floatation Devices](https://www.trendhunter.com/trends/ua80-evolution-vest.md) - [Internet Icon Accessory Design](https://www.trendhunter.com/trends/finder-icon-backpack.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md)