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# Shopping Bag-Shaped Stools
Gitta Gschwendtner's Concrete Take on Consumerism

By Vishal Bhardwaj | Published 2009-01-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/bag-stools-gitta-gschwendtner-creates-shopping-bag-shaped-stools
References: [dezeen](http://www.dezeen.com/2009/01/18/bag-stools-by-gitta-gschwendtner/#more-23275) & [gittagschwendtner](http://www.gittagschwendtner.com/object_frameset.html)

The Bag Stools created by designer Gitta Gschwendtner don't look comfortable by any means. Commissioned by [Time Out Magazine](https://www.trendhunter.com/trends/graphpaper-ss27) and the [Design Museum](https://www.trendhunter.com/trends/rio-pouffe), Gschwendtner created these stools on the theme â€œConsume.â€ The stools are made of [concrete and wood fiber](https://www.trendhunter.com/trends/noah-folding-stool), making them slightly environmentally-friendly, while their shape serves as the link to consumerism. The stools are currently on show at the Design Museum.

**Implications** - With the plain, white design, Gitta Gschwendter's Bag Stools truly look like the real thing. The folds of the bag at the side and minor puckering of the design adds a realistic look to them. The stools' realistic aesthetic makes the viewer wary of their true materials as well as take precautions before sitting on them.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 4% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Concrete Furniture:** The use of concrete as a material in furniture design offers a unique and minimalist aesthetic, creating disruptive innovation opportunities in the home decor industry.
- **Environmental-friendly Design:** The trend towards environmentally-friendly design, like Gitta Gschwendtner's Bag Stools made of concrete and wood fiber, presents disruptive innovation opportunities in the sustainable furniture industry.
- **Realistic Aesthetic:** The incorporation of realistic design elements, such as the folds and puckering of the Bag Stools, provides disruptive innovation opportunities in the art and sculpture industry.

### Industries Being Reshaped

- **Home Decor:** The use of concrete furniture, like Gitta Gschwendtner's Bag Stools, can disrupt the home decor industry with its unique and minimalist aesthetic.
- **Sustainable Furniture:** Gitta Gschwendtner's Bag Stools, made of concrete and wood fiber, demonstrate disruptive innovation opportunities in the sustainable furniture industry.
- **Art and Sculpture:** The realistic aesthetic of Gitta Gschwendtner's Bag Stools presents disruptive innovation opportunities in the art and sculpture industry, blurring the line between functional furniture and artistic expression.

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