# Elfin Shipping Services Virgin Trains Promotes Its Bag Magic Service with a Jolly Cast of Elves By Laura McQuarrie | Published 2014-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bag-magic References: [youtu.be](http://youtu.be/PYoNzGxlXiM) & [virgintrains](http://www.virgintrains.co.uk/bagmagic/) 'Bag Magic' is a new service from [Virgin Trains](https://www.trendhunter.com/trends/black-cow-1) that will allow travelers to ship gifts and luggage by courier overnight to make the holiday season as easy as possible. To unveil this new service in a fun and festive way, Virgin Trains got a few of Santa's elves in on the action. Ahead of Christmas, a group of merry elves will be popping up at Euston station to wrap gifts for free before they are shipped off to the recipient. Since Christmas is often a time when bags are bigger, but more fragile than ever, this service offers a way for travelers with gifts to send to kick back, relax and enjoy the spirit of the season without unnecessary hassle and leave Santa's elves to do what they do best. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Gift Shipping Services:** Disruptive innovation opportunity: Develop a platform that allows travelers to easily ship gifts and luggage to their desired destinations. - **Festive Promotions:** Disruptive innovation opportunity: Create unique promotional events or experiences, like free gift wrapping, to engage customers during the holiday season. - **Convenience in Travel:** Disruptive innovation opportunity: Integrate courier services into transportation systems to provide seamless and hassle-free travel experiences for passengers. ### Industries Being Reshaped - **Transportation:** Disruptive innovation opportunity: Partner with courier services to offer convenient gift shipping options for travelers. - **Retail:** Disruptive innovation opportunity: Collaborate with transportation companies to provide gift wrapping services at retail locations, enhancing the customer experience. - **Courier Services:** Disruptive innovation opportunity: Develop technology solutions that streamline the shipping process, making it easier for customers to send gifts and luggage. ## Related on Trend Hunter - [Festive Senior Deliveries](https://www.trendhunter.com/trends/jolly-trolley.md) - [Gift-Wrapping Cheese Pop-Ups](https://www.trendhunter.com/trends/babybelves-holiday-village.md) - [Complimentary Unpacking Services](https://www.trendhunter.com/trends/unpacking-service.md) - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Festive Cannabis Delivery Services](https://www.trendhunter.com/trends/santa-claus-deliveries.md) - [Secret Gift-Wrapping Suites](https://www.trendhunter.com/trends/wrapping-rooms.md) - [Elf-Inspired Cars](https://www.trendhunter.com/trends/elfmobile.md) - [Festive In-Flight Experiences](https://www.trendhunter.com/trends/festive-inflight-experiences.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md)