# Novel Convertible Handbags The Bookbag Lets You Carry An Extra Bag for Impromtu Purchases By Strawberries and Champagne | Published 2009-03-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bag-for-life-the-clever-little-book-that-transforms-into-a-bag References: [swiss-miss](http://www.swiss-miss.com/2009/03/bookbag.html) & [lizania](http://www.lizania.com/bookbag.php) On first glance this is a book. It has the appearance of a fabric-covered children’s book, but this is not even actually a book. When you unzip the edges of Bookbag, it [folds out into a bag](https://www.trendhunter.com/trends/subu-x-hpotr)! This lovely little product was designed by Lizania Cruz, and was given away to Anthropologie customers as a holiday gift. Bookbag encourages us to do our bit for the environment by using our own bags instead of environmentally-unfriendly plastic bags. This is a perfect [stylish accessory](https://www.trendhunter.com/trends/the-clio) to carry around in case a must-have bargain buy grabs your attention while you are out and about. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Convertible Handbags:** Opportunity for the development of innovative handbags that can transform into different forms for added functionality and convenience. - **Eco-friendly Bags:** Potential for the creation of eco-conscious bags as a sustainable alternative to plastic bags, promoting environmental responsibility. - **Gift with Purchase:** Opportunity to offer unique and practical products as gifts with purchase to enhance customer satisfaction and brand loyalty. ### Sectors Adopting This - **Fashion Accessories:** Fashion accessory brands can explore the creation of convertible handbags to meet the demands of consumers seeking versatility in their accessories. - **Sustainable Packaging:** Packaging companies can develop eco-friendly bag solutions that align with corporate sustainability goals and consumer preferences for more sustainable options. - **Retail and Consumer Goods:** Retailers can implement gift with purchase strategies to drive sales, improve customer experience, and foster brand loyalty, offering unique and useful products like the Bookbag. ## Related on Trend Hunter - [Functional Bookworm-Inspired Bags](https://www.trendhunter.com/trends/book-club-tote.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Book-Inspired Tech Organizers](https://www.trendhunter.com/trends/twelve-south-bookbook-caddysack.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md) - [18-Pocket Travel Bags](https://www.trendhunter.com/trends/the-hop-bag-1.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md)