# Sustainable Minimal Bedding Brands Baea Home Will Appeal to the Homebody Amid Lockdown By Grace Mahas | Published 2021-01-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/baea-home References: [instagram](https://www.instagram.com/baeahome/) & [baea](https://baea.com/) Baea Home is a contemporary "homeware" brand launched by Adah Chan amid the first lockdown. Chan has roots in the textile industry as her grandfather ran a textile manufacturing company. It was there that Chan learned the skill and tradition of artisan textile manufacturing. Baea Home was designed to "carries the meaning of shelter, rest and nature, a quiet place away from the hustle of urban noise and distraction." The Hong Kong-based home brand offers a [range of bedding, cushions, throws](https://www.trendhunter.com/trends/pom-pom-at-home), and handmade ceramics designed to bring warmth and comfort into your home. The brand targets [homebody consumers](https://www.trendhunter.com/trends/homebody-sleepwear-collection) with [minimal, sustainable and ethical textiles](https://www.trendhunter.com/trends/coyuchi-1) made by local artisans across Portugal, Italy, Mexico and the Philippines. Image Credit: Baea Home ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 90% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Minimalist Home Decor:** Opportunity for brands to create sustainable and ethical home products crafted by local artisans. - **Artisanal Textile Manufacturing:** An opportunity for brands to focus on traditional techniques and create unique, handmade products. - **Sustainable and Ethical Production:** An opportunity for brands to cater to the increasing demand for socially conscious and eco-friendly products. ### Who This Affects Most - **Home Decor:** An opportunity for established home decor companies to expand into sustainable and ethical production. - **Textile Manufacturing:** Opportunity for textile manufacturers to focus on artisanal production and cater to the demand for sustainable and ethical products. - **Eco-friendly Products:** An opportunity for brands in various industries to cater to the demand for socially conscious and sustainable products. ## Related on Trend Hunter - [Elevated Lifestyle Brands](https://www.trendhunter.com/trends/kyte-living.md) - [Sustainable Bamboo Home Goods](https://www.trendhunter.com/trends/ettitude.md) - [Sustainable Home Textile Collections](https://www.trendhunter.com/trends/sustainable-home-textile.md) - [Soothing Sleep-Promoting Accessories](https://www.trendhunter.com/trends/baloo-living.md) - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [Cozy Homebody Accessories](https://www.trendhunter.com/trends/casamera-one-blanket.md) - [Sophisticated Premium Bedding](https://www.trendhunter.com/trends/bedding-collection-1.md) - [Sustainable Hemp Bedding](https://www.trendhunter.com/trends/casa-parini.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md)