# Misbehaving Dust Bunnies “Dust Is Embarassing” Campaign By Cowbag | Published 2008-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/badly-behaved-dusty-bunny-dust-is-embarassing-print-adverts References: [scaryideas](http://www.scaryideas.com/print/8669/) This Scotch-Brite series of print adverts is awesome. It works on the creative platform, *Dust is embarrassing.* The ads work effectively with a naughty “dust man” seen behaving totally inappropriately in a variety of situations. In one image he is seen touching himself over a statue whose skirt has blown up; in another, he is urinating against a doll, and in the last, he is seen going to the toilet in the middle of a dining table. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Interactive Print Advertising:** Opportunity to create engaging print advertisements that grab attention and convey a message effectively. - **Humor in Marketing:** Potential to use humor as a way to engage and entertain customers while delivering brand messaging. - **Controversial Advertising:** Chance to create provocative advertisements that spark conversations and capture audience attention. ### Where This Applies - **Advertising:** Disruptive innovation opportunities in developing unique and captivating advertising campaigns. - **Cleaning Products:** Potential to disrupt the cleaning products industry by creating attention-grabbing campaigns that differentiate from competitors. - **Marketing and Branding:** Opportunity to utilize unconventional and controversial advertising strategies to stand out in the marketing and branding industry. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Dusty Advertising Campaigns](https://www.trendhunter.com/trends/kfc-spain.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)