# Hybrid Styling Dry Shampoos R+Co Badlands Dry Shampoo is Perfect for Quick Styling Needs By Justin Lam | Published 2018-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/badlands-dry-shampoo References: [shop.nordstrom](https://shop.nordstrom.com/s/space-nk-apothecary-rco-badlands-dry-shampoo-paste/4486109?siteid=ty8NUtOSnl0-Mync5WQy3nSyFpoVfWRaKw&cm_mmc=Linkshare-_-datafeed-_-Women:HairCare:Shampoo-_-5266030&nrtv_cid=56b515d6663bf20741d4725945aff1811ec75e03f1c6fe9e5e2d34ff8484bac0&utm_source=rakuten&utm_medium=affiliate&utm_campaign=ty8NUtOSnl0&utm_content=1&utm_term=593370&utm_channel=affiliate_ret_p&sp_source=rakuten&sp_campaign=ty8NUtOSnl0) Serving as a hybrid between a dry shampoo and styling paste, R+Co Badlands Dry Shampoo Paste works to cleanse hair without water, while also adding disheveled 70s texture. In terms of cleaning potential, the Badlands Dry Shampoo utilizes volcanic ash. The use of this age-old ingredient allows the shampoo to easily draw out oil and naturally boost roots thanks to its microscopic mix of glass, sand, and rock particles. In addition to its cleansing and reinvigorating properties, R+Co Badlands Dry Shampoo Paste also incorporates a degree of hold for styling. Offering a distinct [matte finish](https://www.trendhunter.com/trends/texture-and-volume-powder), the hybrid dry shampoo gives users a re-workable hold and does not build-up. This [hybrid dry shampoo/styling product](https://www.trendhunter.com/trends/peptide-dry-shampoo) is perhaps best used as a [convenience product](https://www.trendhunter.com/trends/essential-dry-shampoo) seeing as it saves users from having to wash, dry, and then style their hair. Image Credit: R+ Co ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Hybrid Styling Dry Shampoos:** This trend of hybrid dry shampoos that combine cleansing and styling properties presents opportunities for disrupting the hair care industry. - **Disheveled 70s Texture:** The trend of creating disheveled 70s texture using dry shampoos opens up innovative possibilities in the styling and beauty industry. - **Volcanic Ash Cleansing:** The use of volcanic ash in dry shampoos for cleansing and boosting roots creates a disruptive opportunity in the hair care sector. ### Who This Affects Most - **Hair Care:** The hair care industry can benefit from incorporating hybrid styling dry shampoos into their product offerings. - **Styling Products:** Manufacturers of styling products can explore incorporating the trend of disheveled 70s texture using dry shampoos into their offerings. - **Beauty:** The beauty industry can tap into the use of volcanic ash in dry shampoos to offer innovative cleansing and boosting solutions. ## Related on Trend Hunter - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Multitasking Dry Shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo.md) - [Oil Control Dry Shampoos](https://www.trendhunter.com/trends/perk-up-ultra.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Volumizing Dry Shampoos](https://www.trendhunter.com/trends/volumizing-dry-shampoos.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md)