# Seashore Fashion Campaigns The Badgley Mischka SS11 Ad Stars a Sultry Rumer Willis By Meghan Young | Published 2011-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/badgley-mischka-ss11 References: [stylenews.peoplestylewatch](http://stylenews.peoplestylewatch.com/2011/01/12/first-look-rumer-willis-badgley-mischka-campaign/) The daughter of Bruce Willis and Demi Moore is truly all grown up in the Badgley Mischka SS11 campaign. Looking absolutely stunning on the [seashore](https://www.trendhunter.com/trends/sel-de-mer), Rumer Willis strikes statuesque poses on the boardwalk, sands and rock-faces of her beautiful surroundings. Photographed by Tony Duran, the Badgley Mischka SS11 campaign will being appearing in March magazines. Rumer Willis follows the footsteps of such other celebrities as Eva Longoria, Carrie Underwood and the Olsen twins, presenting her true beauty with elegance. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Celebrities in Fashion Campaigns:** Collaborating with celebrities in fashion campaigns can create a buzz and attract attention to a brand's products or services. - **Outdoor Fashion Photography:** Shooting fashion campaigns in outdoor settings like seashores can create visually stunning images that resonate with customers. - **Natural and Elegant Fashion:** Fashion brands are embracing the trend of showcasing natural beauty and elegance in their campaigns. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can benefit from collaborating with celebrities and utilizing outdoor settings for their campaigns. - **Photography:** The photography industry can offer services for outdoor fashion shoots that capture the natural beauty of the surroundings. - **Beauty and Cosmetics:** The beauty and cosmetics industry can align with the trend of showcasing natural beauty by promoting products that enhance natural features. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md)