# Instructional Ale-Brewing Labels This Badger State Beer Label Shows Graphics of How To Craft Beer By Ady Floyd | Published 2015-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/badger-state References: [thedieline](http://www.thedieline.com/blog/2015/11/3/badger-state-brewing-companys-pilot-series-beer-label) & [studiomaxdesign](http://studiomaxdesign.com/) The Studiomax Design team created this unique [instructional beer-making label](https://www.trendhunter.com/trends/86-tattoo-limited-edition) for [Badger State Brewing Company's](https://www.trendhunter.com/trends/hall-woodhouse) 'Pilot Series.' The labels feature graphic icons that relate the process of making the delicious beer. All of the Badger State Brewing Company's beers are [hand-crafted and made in small batches](https://www.trendhunter.com/trends/range-of-beers), which inspired the design team to emphasize this manual labor. The labels consist of small cartoon drawings of items such as bubbles and beer vats. There is also a designated empty space for the brewer to write the type of beer, the date is was brewed and the batch number. The new Pilot Series is sold exclusively in the brewery's tap room, which also motivated the design team to create a label that suited the brand and the environment. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 24% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Instructional Beer Labels:** Opportunity for breweries to incorporate instructional graphics on beer labels, enhancing consumer understanding of the brewing process. - **Hand-crafted Brewing:** Growth potential for small-batch, artisanal breweries to highlight their manual labor and craftsmanship through unique label designs. - **Customizable Beer Labels:** Emerging trend of providing blank spaces on beer labels for brewers to personalize with beer type, date brewed, and batch number. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries can use instructional beer labels to differentiate themselves and showcase their artisanal brewing techniques. - **Graphic Design:** Opportunity for graphic designers to collaborate with breweries in creating visually appealing and educational beer labels. - **Brewery Tap Rooms:** Tap room-focused breweries can leverage customizable beer labels to enhance the immersive and personalized experience for their customers. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)