# Fashionable Music Downloads BadDETT Promotes Up-And-Coming Artists with Downloadable T-Shirts By Michael Hines | Published 2011-09-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/baddett References: [springwise](http://www.springwise.com/fashion_beauty/combined-fashion-music-label-delivers-albums-t-shirt-artwork/) & [baddett](http://www.baddett.com/) BadDETT is a new company that aims to promote musicians through fashion. BadDETT is a [subscription-based service](https://www.trendhunter.com/trends/michaels-digital-downloads) that offers subscribers one t-shirt fitted with a QR code that can be used to download music. BadDETT releases one new shirt a month, with each shirt promoting a different group or artist. Stitched into each shirt's tag is a QR code that, when scanned, lets you download a Zip file containing tracks from the artist(s) on the shirt. The subscription comes in packages of six and 12 months with subscribers getting a price break of around $5.50 for each shirt purchased (shirts are priced at $31 apiece for non-subscribers). I am not someone who goes in search of unknown musical acts, but I still love the idea behind badDETT. Here's hoping a service like this can take hold in America as there are tons of [unsigned artists](https://www.trendhunter.com/trends/soundcloud-1) who could benefit from some fashionable promotion. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Promotion:** Disruptive innovation opportunities can be found in creating fashion-forward promotional strategies for artists and musicians. - **QR Code Technology:** Disruptive innovation opportunities lie in leveraging QR code technology to enhance the music listening experience and connect artists with their audience. - **Subscription-based Services:** Disruptive innovation opportunities exist in developing subscription-based services that combine fashion and music to promote up-and-coming artists. ### Where This Applies - **Fashion:** The fashion industry can embrace disruptive innovations by aligning with musicians or artists to create unique, downloadable fashion items that promote their work. - **Music:** The music industry can explore disruptive innovation by incorporating subscription-based services that offer fashion items with downloadable music to promote emerging artists. - **Technology:** The technology industry can seize disruptive innovation opportunities by developing QR code solutions that enhance the relationship between fashion and music, enabling consumers to access new music easily. ## Related on Trend Hunter - [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Label-Backed Musical Merch](https://www.trendhunter.com/trends/warner-music.md) - [Online Tattoo Art Marketplaces](https://www.trendhunter.com/trends/blackdot.md) - [Music Culture-Honoring Graphic Tees](https://www.trendhunter.com/trends/dance-tshirt.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Wearable Breakfast Subscriptions](https://www.trendhunter.com/trends/everyday-shirts.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md)