# Gritty Urban Fashion Spreads 'Badass Soul Savage' by Cleon Grey is Dark and Dazzling By Taylor Keefe | Published 2012-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/badass-soul-savage References: [highsnobiety](http://www.highsnobiety.com/news/2012/01/02/badass-soul-savage-by-cleon-grey/) & [rogercharlesnewyork](http://www.rogercharlesnewyork.com) In a recent fashion spread called 'Badass Soul Savage' shot by Cleon Grey, all things New York are celebrated. The photograper, cloting brand and models all hail from the Big Apple. When photographer Cleon Grey hooked up with [clothing brand](https://www.trendhunter.com/trends/brigade) Roger Charles New York, the ensuing result was the 'Badass Soul Savage' spread. The gritty shoot features models set in a cramped space with [dark undertones](https://www.trendhunter.com/trends/jiyongkim-fw25) and odd animal references. The unusual choice of models works well with the clothing choices, setting and gritty theme. The shoot is a celebration of New York culture, from [music and fashion](https://www.trendhunter.com/trends/paper-planes-1) to art and stlye. Cleon Grey is still fresh on the scene, but more work like this can lead to big things for the budding photograpger. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Urban Fashion:** Disruptive innovation opportunity for clothing brands to embrace gritty and dark themes inspired by the city. - **New York Culture:** Business opportunities to showcase and promote New York culture through various artistic mediums. - **Underground Photography:** Opportunity for emerging photographers to explore unconventional and edgy styles in their work. ### Sectors Adopting This - **Clothing:** Clothing brands can tap into the urban fashion trend by creating edgy and dark designs. - **Art and Culture:** Opportunities for artists, musicians, and fashion designers to collaborate and showcase their work inspired by New York culture. - **Photography:** Emerging photographers can find new clients and recognition by experimenting with unconventional photography styles and concepts. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md)