# Badass Rain Boots TopShop Sells Biker Wellies that Make Hells Angels Look Like Sissies By Shelby Lee Walsh | Published 2009-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/badass-rain-boots-topshop-wellies References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3213) & [topshop](http://www.topshop.com) Rain boots have been huge this year and are being sported everywhere. Everyone's favorite retail store, TopShop, is now selling badass [biker rain boots](https://www.trendhunter.com/trends/waterproof-rubber-boot) at their [Soho](https://www.trendhunter.com/trends/soho-ballet-flat) store and on their website (which ships to America). For $44, you can look like a hardcore biker chick and keep your feet dry! It doesn't have to be raining to pull out a [stylish pair of wellies](https://www.trendhunter.com/trends/hencroft-madi-waterproof-boots)! **Implications** - Consumers are continually looking for ways to express their individuality. Products that become too ubiquitous in the marketplace are perceived of as bad by consumers who consider themselves hipper than most. By offering the same functional product with a slight variation, companies can engage with these consumers in a meaningful manner. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 27% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Individualistic Fashion:** Consumers are seeking ways to express their individuality through unique fashion products. - **Functional Product Variations:** Offering the same functional product with a slight variation can engage consumers who are seeking something different. - **Stylish Rain Gear:** Rainwear is becoming a stylish fashion statement rather than just a functional item. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the trend towards individualistic and unique products. - **Outdoor Gear:** Outdoor gear companies can provide stylish and functional rainwear products. - **E-commerce:** The rise in popularity of online shopping enables retailers to offer unique and functional products to a wider customer base. ## Related on Trend Hunter - [Waterproof Classic Boots](https://www.trendhunter.com/trends/1460-rain-boot.md) - [Rubberized Weatherproof Boot Designs](https://www.trendhunter.com/trends/dr-martens-1460-rain-boots.md) - [Functional Rainproof-Style Sneakers](https://www.trendhunter.com/trends/rainproofstyle-sneakers.md) - [Sleek Western Boots](https://www.trendhunter.com/trends/naked-wolfes-stark-boot.md) - [Edgy Winter Boots](https://www.trendhunter.com/trends/naked-wolfe-bambi-boot.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Rugged Waterproof Rubber Boots](https://www.trendhunter.com/trends/waterproof-rubber-boot.md) - [Bold Sand-Colored Boots](https://www.trendhunter.com/trends/anistone-lo-suede-biker.md) - [Hybrid Waterproof Sneaker Boots](https://www.trendhunter.com/trends/vessi-weekend-chelsea-boots.md)