# Puking Plushie Ads The Badabulle Scented Diapers Bags Campaign Promotes Nose-Relieving Solution By Meghan Young | Published 2013-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/badabulle-scented-diapers-bags References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/badabulle-scented-diapers-bags-teddys-nightmare/) & [publicisgroupe](http://www.publicisgroupe.com) If the teddy bears are having trouble dealing with the smell of dirty diapers, imagine how humans must feel; the Badabulle Scented Diapers Bags ad campaign promotes a nose-relieving solution that everyone in the house will appreciate. As it reads, "No one should suffer from [smelly diapers](https://www.trendhunter.com/trends/peach-lotus-scented-poop-bags).” And no one will again thanks to these products. The Badabulle Scented Diapers Bags ad campaign was conceived and executed by [Publicis Conseil](https://www.trendhunter.com/trends/cushelle), an ad agency based in Paris, France. It features two [plushies puking](https://www.trendhunter.com/trends/emotional-baggage-by-solobo-toys) their hearts out. What is meant to be a disgusting sight is made somewhat adorable through the use of equally cuddly vomit. Nevertheless, there is an adult-like twist to the print ads that parents and guardians will appreciate. Martin Darfeuille art directed the Badabulle Scented Diapers Bags ad campaign with creative direction by Hervé Riffault. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Scented Diaper Bags:** Creating scented diaper bags that offer a nose-relieving solution for parents dealing with smelly diapers. - **Ad Campaigns with a Twist:** Incorporating adult-like humor and creativity into advertisements targeting parents and guardians. - **Cuddly Vomit:** Using unexpected and cute elements like plushies vomiting to create memorable and unique advertising visuals. ### Industries Being Reshaped - **Advertising:** Exploring innovative and creative approaches to develop memorable ad campaigns that resonate with target audiences. - **Parenting Products:** Developing innovative solutions, like scented diaper bags, that cater to the needs and challenges faced by parents and guardians. - **Toy Manufacturing:** Incorporating unique and unexpected features, such as cuddly vomit, into plush toys to create engaging and attention-grabbing products. ## Related on Trend Hunter - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Odor-Absorbing Diaper Cans](https://www.trendhunter.com/trends/diaper-can.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Cotton-Enhanced Diaper Prints](https://www.trendhunter.com/trends/diaper-line.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md)