# Social Good Denim Collections unspun Debuts Collaboration with Bráulio Amado of Bad Studio By Grace Mahas | Published 2022-11-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/bad-studio References: [unspun.io](https://www.unspun.io/?ss) Custom-fit denim brand unspun recently announced a new collaboration with Bráulio Amado of Bad Studio. Combining Bráulio Amado’s signature, irreverent approach to design (he’s a renowned illustrator and graphic designer) with unspun's body scan technology, each denim design in this limited edition collection is 100% organic cotton and made for you. To create the graphic effects seen on the jeans, unspun used laser technology from [Jeanologia](https://www.trendhunter.com/trends/guess-airwash), an eco-friendly alternative to printing, and a common fading technique known as “pp spray.” The patches and other graphics are printed using a waterless direct-to-garment printing method by Kornit. In addition, the unspun and Bráulio Amado collection also gives back, supporting Planned Parenthood. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 92% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Customization:** The use of body scan technology and laser printing for the creation of signature designs on personalized denim jeans presents opportunities for the customization market. - **Eco-friendly Fashion:** Using eco-friendly technology such as Jeanologia's laser printing and waterless direct-to-garment printing method by Kornit offers opportunities for the sustainable fashion industry. - **Socially-conscious Collaborations:** The unspun and Bráulio Amado collaboration's support of Planned Parenthood presents opportunities for other brand partnerships that promote social causes. ### Where This Applies - **Fashion:** The customization trend for personalized denim jeans can disrupt the fashion industry, creating new revenue streams. - **Printing Technology:** The use of eco-friendly printing technology, like Jeanologia's laser printing and Kornit's waterless direct-to-garment printing method, can disrupt the traditional printing industry and present alternative green solutions. - **Social Activism:** The socially conscious collaboration between unspun and Bráulio Amado creates opportunities for other industries to align with social causes to increase brand awareness and create positive change. ## Related on Trend Hunter - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md)