# Artistic Musician Makeup Sets Haus Laboratories' BAD KID VAULT Recreates Iconic Lady Gaga Looks By Laura McQuarrie | Published 2021-06-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bad-kid-vault References: [prnewswire](https://www.prnewswire.com/news-releases/haus-laboratories-makeup-by-lady-gaga-launches-collectible-limited-edition-bad-kid-vault-makeup-set----featuring-all-the-products-needed-to-recreate-gagas-iconic-born-this-way-makeup-looks-301308166.html) & [hauslabs](http://www.hauslabs.com) Lady Gaga's beauty brand, [Haus Laboratories](https://www.trendhunter.com/trends/precision-sculpt-shaping-balm), is marking the 10th anniversary of the Born This Way album with a [limited-edition makeup box](https://www.trendhunter.com/trends/anniversary-vault) called the BAD KID VAULT. The special makeup set includes 16 products from the [celebrity beauty brand](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga) and it helps to create iconic looks from the era. Within the kit, Lady Gaga fans will find eyeliners, lip crayons, glosses and lipsticks that champion self-expression, acceptance and empowerment. The full assortment is full of treats for fans, including a box that depicts a behind-the-scenes selfie taken on the set of Born This Way, along with a special message from Lady Gaga. This month, three signed makeup boxes are being given away on social media. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 54% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Makeup Sets:** Businesses can create exclusive beauty boxes to cater to the specific interests of their target audience. - **Celebrity-endorsed Beauty Products:** Brands can collaborate with popular figures to introduce unique collections and entice their millions of fans. - **Nostalgic Beauty Remakes:** Companies can tap into the trend of revamping iconic beauty looks from the past to attract customers with a sense of nostalgia. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry can capitalize on the trend of creating limited-edition makeup collections and partnering with celebrities to reach wider audiences. - **Entertainment and Media:** Media companies can collaborate with artists to create unique merchandise that caters to the fans of a particular artist or an era. - **Social Media and Influencer Marketing:** Businesses can partner with influencers and use social media platforms to advertise and promote their exclusive makeup collections and campaigns to their followers. ## Related on Trend Hunter - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Singer-Made Beauty Boxes](https://www.trendhunter.com/trends/gwen-stefanis-ipsy-box.md) - [Skincare-Like Contouring Balms](https://www.trendhunter.com/trends/precision-sculpt-shaping-balm.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md)