# Rapper-Inspired Footwear Designs The Bad Bunny x adidas Collaboration Continues with a New Model By Kalin Ned | Published 2023-07-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bad-bunny-x-adidas References: [highsnobiety](https://www.highsnobiety.com/p/bad-bunny-adidas-campus-chalky-brown-release-information/) It was announced recently that the [Bad Bunny](https://www.trendhunter.com/trends/ballerina-sneaker-1) x [adidas](https://www.trendhunter.com/trends/ballerina-sneaker) collaboration train is continuing with the release of the Campus 'Chalky Brown' sneaker—a $175 USD silhouette that is scheduled to hit the market on July 29th. The aesthetic of this footwear, of course, captures the attention of style-minded consumers and fans of the Puerto Rican rapper. The upper of the Bad Bunny x adidas shoes boasts [short-haired suede material](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills) that adds a sense of texture to the design. This feel is complicated by the inclusion of leather detailing and a double tongue that adds bulkiness to the design. The footwear also includes thick padding at the heel to increase comfort while the chunky proportions of the Campus 'Chalky Brown' sneaker certainly plays into the trend of oversized footwear. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 72% | Activity: 40% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Celebrity-inspired Footwear:** Opportunity for brands to collaborate with popular celebrities to create unique and stylish designs. - **Texture-driven Designs:** Chance for designers to experiment with different materials and textures to create visually appealing footwear. - **Oversized Footwear:** Potential for brands to capitalize on the trend of chunky and bulky sneakers in the market. ### Industries Being Reshaped - **Footwear Manufacturing:** Manufacturers can explore innovative production techniques to create celebrity-inspired footwear at affordable prices. - **Fashion Design:** Fashion designers have an opportunity to collaborate with celebrities and incorporate unique textures and materials into their creations. - **Celebrities and Fashion Brands:** Collaboration between celebrities and fashion brands can lead to profitable ventures by tapping into the popularity of celebrity culture. ## Related on Trend Hunter - [Artist-Collaborative Sleek Footwear](https://www.trendhunter.com/trends/ballerina-sneaker.md) - [Artist-Joined Slim Sneakers](https://www.trendhunter.com/trends/ballerina-sneaker-1.md) - [Beachtown-Inspired Pastel Shoes](https://www.trendhunter.com/trends/gazelle-indoor-2.md) - [Artist Hometown-Inspired Sneakers](https://www.trendhunter.com/trends/gazelle-city-series.md) - [Exclusive Hairy Textural Sneakers](https://www.trendhunter.com/trends/campus-00-1.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md)