# Beer-Branded Golfwear Michelob Ultra Teams Up with Bad Birdie to Launch Golf Apparel Collection By Niko Pajkovic | Published 2021-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bad-birdie References: [hypebeast](https://hypebeast.com/2021/10/unboxing-michelob-ultra-bad-birdie-ultrabad-golf-collection) & [badbirdiegolf](https://badbirdiegolf.com/) Popular light beer brand Michelob ULTRA has partnered with [golf apparel company](https://www.trendhunter.com/trends/mount-gay-rum-x-peter-millar-golf-shirt) [Bad Birdie](https://www.trendhunter.com/trends/bad-birdie-and-four-peaks) to launch the 'ULTRABAD' golf wear collection. No doubt, the sport-oriented collaboration is on-brand for Michelob ULTRA, which distinguishes itself from other beers by promoting a healthy, active lifestyle. The limited-edition collection includes a range of cohesively designed items consisting of t-shirts, button-ups, sweaters, hats, and accessories. The two standout items, however, are a black pullover hoodie and a heavily patterned golf shirt dubbed the 'ULTRABAD Hoodie' and the 'ULTRABAD [Golf Polo](https://www.trendhunter.com/trends/radmor-golf).' The hoodie features a large illustration of a golf cart on the back with the "ULTRABAD" logo underneath, while the chest dons an embroidered can of Michelob ULTRA. Meanwhile the 'ULTRABAD Golf Polo' presents a shiny, blueish-white material dressed in a variety of animated graphics including golf clubs, carts, and balls. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 59% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Branded Golf Apparel:** Companies teaming up to create branded golf apparel shows the potential for disruptive innovation in the golf and fashion industry. - **Healthy Lifestyle Promotion:** Marketing a beer brand for its health benefits instead of just its taste opens up opportunities for disruptive innovation in the beverage industry. - **Limited Edition Collections:** Limited edition collections can create a sense of urgency and exclusivity, driving sales and opening up opportunities for disruptive innovation in the fashion industry. ### Who This Affects Most - **Golf Apparel:** The golf apparel industry can benefit from partnering with brands to create unique, limited edition designs that showcase personality and promote healthy living. - **Beer:** The beer industry can benefit from promoting health and active lifestyles, rather than just the taste of the product. - **Fashion:** Limited edition collections that showcase personality and collaborate with brands in other industries can drive sales and bring disruptive innovation to the fashion industry. ## Related on Trend Hunter - [Disruptive Fashion-Forward Capsules](https://www.trendhunter.com/trends/bad-birdie-and-four-peaks.md) - [Performance-Focused Cooling Collections](https://www.trendhunter.com/trends/cooling-collection.md) - [QSR Golf Gear Collections](https://www.trendhunter.com/trends/arbys-birdies-beef-collection.md) - [Boozy Co-Branded Golf Shirts](https://www.trendhunter.com/trends/mount-gay-rum-x-peter-millar-golf-shirt.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Co-Branded Golfing Products](https://www.trendhunter.com/trends/sklz.md) - [Fashion-Forward Golf Collections](https://www.trendhunter.com/trends/palm-tree-crew.md) - [Nocturnal Golfwear Drops](https://www.trendhunter.com/trends/midnight-driving-club.md) - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md)