# Bad Ass Hygiene Innovations Ghetto Brand Gun Soap By Going Like Sixty | Published 2008-08-12 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/bad-ass-soap-ghetto-brand-not-from-ben-dover References: [gearcrave](http://www.gearcrave.com/buyers-guide/style/grooming-style/ghetto-basics-gun-soap/attachment/seifenknarre_03s/) When I was in prison, they only let us use [liquid soap](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch) because we were always carving up the [bar soap](https://www.trendhunter.com/trends/flamin-hot-bricc-soap) into shivs. Now I realize they hired the best soap carvers and some state pen is making a fortune selling Ghetto brand soap. I think I’ll add this to my knuckle coffee cup, my trigger coffee cup and my brass knuckle umbrella. A fella just can’t be too careful these days. **Implications** - In a day and age where the Internet can connect consumers to special forms of any household products, a company would be wise to invest in [novelty influenced body care products](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it). By adding an element of humor to a part of life that is often humorless, the company shows a strong sense of humor and a willingness to be cutting-edge. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Novelty Body Care:** There is an opportunity for companies to invest in novelty influenced body care products to add an element of humor in an otherwise humorless market. - **Specialized Household Products:** The internet allows for consumers to easily access unique variations of household products, creating a market for specialized and novelty items. - **Humorous Personal Care:** By incorporating humor into personal care items, companies can differentiate themselves and show a willingness to be cutting-edge. ### Where This Applies - **Personal Care Industry:** Incorporating humor and novelty into personal care products can drive innovation and differentiation within the industry. - **Household Product Industry:** There is an opportunity for companies to specialize in and produce novelty variations of household products. - **E-commerce Industry:** The rise of e-commerce has made it easier for consumers to purchase specialized and unique household and personal care items online. ## Related on Trend Hunter - [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md) - [Refillable Body Wash Products](https://www.trendhunter.com/trends/hard-body-wash.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Sleek Toiletries Solutions](https://www.trendhunter.com/trends/soapstone-20.md) - [Oversized Soap Bricks](https://www.trendhunter.com/trends/mega-bricc.md) - [Game-Themed Soap Collabs](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty.md) - [Gruesome Horror Film Soaps](https://www.trendhunter.com/trends/blood-bubbles-soap.md) - [Game-Inspired Hygiene Essentials](https://www.trendhunter.com/trends/minecraft-diamond-scrub.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md)