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# Bad Ass Biker Helmet
The Skull

By Alex Covert | Published 2007-12-05 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/bad-ass-biker-helmet-the-skull
References: [gearfuse](http://www.gearfuse.com/skull-helmet-protecting-you-from-death-while-scaring-your-neighbors/) & [santiagochopper](http://www.santiagochopper.com/shop/details.html?id=637)

This helmet does more than protect your noggin - it also looks like the skull that shapes your mushy melon. The helmet is light weight, comfortable, and has alot of breathing space. The Skull Helmet gives riders some serious street-credit and will scare the crap out of minivan-driving, suburban dads. Ride on, biker dude.

**Implications** - Products that are associated as being 'uncool' and 'nerdy' have to reinvent themselves in a new light. In an effort to make the consumers recognize the necessity for their health and safety, companies have created a more badass product while maintaining the features that make their product important. It appeals to the target who wants to feel rebellious towards society while maintaining their safety.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 84% | Activity: 94% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Rebel Safety Gear:** Companies are creating safety gear products that appeal to rebellious individuals.
- **Badass Aesthetic:** Products associated with 'uncool' reputations are being reinvented with a badass aesthetic.
- **Breathable Protection:** Safety gear products are being designed to prioritize both proper protection and breathability.

### Industries Being Reshaped

- **Motorcycle Gear:** Companies producing motorcycle gear can benefit from incorporating a badass aesthetic into their products.
- **Sports Safety Gear:** Sports safety gear companies can take advantage of the trend towards breathable protection.
- **Cycling Equipment:** Manufacturers of cycling equipment can tap into the market for safety gear that appeals to rebellious individuals.

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