# Badass Accessories The Gun Clutch By lourdes sanchez bayas | Published 2008-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bad-ass-accessories-the-gun-clutch References: [beyondthevalleystore](http://www.beyondthevalleystore.com/item10007217.aspx) As accessories go, the gun clutch is truly revolutionary. No pun intended. Made by Beyond the Valley, the angry-looking purse is a [black suede clutch](https://www.trendhunter.com/trends/makeup-clutch) that features a gold gun clasp. According to Beyond the Valley, this clutch is “the 007 of accessories.” **Implications** - Mainstream culture is increasingly embracing diversity and individualism. In the fashion world, consumers are looking for pieces that reflect aspects of their personality and flaunt their interests. [Aggressive accessories](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) that are emblazoned with weapons, ammunition and other dangerous iconography show off the wearer's ferocity and confidence. To cater to this market, fashion designers should create pieces with [polarizing, recognizable symbols](https://www.trendhunter.com/trends/ophidian-mini-bag-collection) -- the more controversial, the better. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 6% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Personalized Accessories:** Fashion designers can capitalize on the trend of consumers looking for pieces that reflect their personality by creating personalized accessories. - **Symbolic Fashion:** Designers should create pieces with polarizing and recognizable symbols to cater to the market of consumers who want accessories that are emblazoned with controversial iconography. - **Aggressive Aesthetics:** There is an opportunity for fashion designers to create accessories that showcase the wearer's ferocity and confidence through aggressive aesthetics such as weapons and ammunition motifs. ### Who This Affects Most - **Fashion Design:** Fashion designers can explore the disruptive innovation opportunity of creating personalized accessories to meet the demand for pieces that reflect consumers' personality. - **Accessories Manufacturing:** Manufacturers who specialize in producing accessories can tap into the market of consumers looking for accessories with polarizing and recognizable symbols. - **Luxury Fashion:** Luxury fashion brands can embrace the opportunity to create aggressive accessories that showcase the wearer's ferocity and confidence through weapons and ammunition motifs. ## Related on Trend Hunter - [Hedgehog-replicating Hand Clutches](https://www.trendhunter.com/trends/hedgehog-clutch.md) - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Female-Focused Smart Wallet Solutions](https://www.trendhunter.com/trends/iclutch-smart-wallet.md) - [Arcade Game-Inspired Purses](https://www.trendhunter.com/trends/claw-purse.md) - [Chic Celery-Shaped Clutches](https://www.trendhunter.com/trends/moschino-clutch.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md) - [Limited-Edition Makeup Carriers](https://www.trendhunter.com/trends/makeup-clutch.md) - [Canary-Inspired Fashion Clutches](https://www.trendhunter.com/trends/canary-clutch.md)