# Crispy Bacon Smash Burgers Smashburger is Adding a New Bacon Stack Smash Burger By Katherine Pendrill | Published 2024-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bacon-stack-smash References: [fastfoodpost](https://www.fastfoodpost.com/smashburger-debuts-new-bacon-stack-smash-chicken-smash-burger-spicy-jalapeno-smash-scorchin-hot-fries-scorchin-hot-tots-and-more-as-part-of-new-menu-revamp/) & [prnewswire](https://www.prnewswire.com/news-releases/smashburger-ushers-in-a-new-era-with-brand-transformation-and-enhanced-menu-launch-302250081.html)  Smashburger recently celebrated its 17th anniversary and the burger brand is marking the occasion by launching a revamped menu that features eight new items and four enhanced classics. Among the new menu additions are several new Smashburger offerings, including the All-American Smash, the Chicken Smash Burger, and the Spicy Jalapeño Smash. There's also the new Bacon Stack Smash burger, which consists of a juicy Certified Angus Beef burger patty layered with crispy applewood smoked bacon, slices of American cheese, fresh lettuce, tomatoes, and mayo, all served on a butter-toasted bun. As for new side dish options, guests can choose from tasty options like the Scorchin’ Hot Fries and Scorchin’ Hot Tots – both of which are seasoned with Nashville Hot spice. Alongside the new menu, Smashburger will also be unveiling a refreshed brand identity that includes a redesigned logo, new brand colors, fonts, and more. Image Credit: Smashburger ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 47% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Menu Innovations:** The introduction of items like the Scorchin’ Hot Fries and Scorchin’ Hot Tots indicates a growing trend toward spicier, more adventurous menu offerings in quick-service restaurants. - **Premium Burger Enhancements:** Smashburger's new Crispy Bacon Smash Burger with Certified Angus Beef and applewood smoked bacon highlights a trend towards premium ingredients in the fast-casual dining space. - **Brand Identity Overhauls:** The unveiling of a refreshed brand identity, including a redesigned logo and new brand colors, signifies a trend where long-established brands are modernizing their image to stay competitive. ### Sectors Adopting This - **Fast-casual Dining:** The introduction of new and enhanced menu items showcases innovation within the fast-casual dining industry, particularly with a focus on premium ingredients and bold flavors. - **Spicy Food Products:** The addition of Scorchin’ Hot Fries and Hot Tots reflects a rising demand within the spicy food products industry, catering to consumers seeking more intense and unique flavor experiences. - **Branding and Marketing:** Smashburger's refreshed brand identity underlines the importance of evolving branding and marketing strategies in maintaining consumer interest and competitiveness in the dining sector. ## Related on Trend Hunter - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md) - [Loaded Caramelized Onion Burgers](https://www.trendhunter.com/trends/cheesy-caramelized-onion-smash.md) - [Summer Barbecue-Themed Burger Menus](https://www.trendhunter.com/trends/summer-of-smash-menu.md) - [Flavourful Smash Burger Menus](https://www.trendhunter.com/trends/smash-hit-burge.md) - [Sauce-Covered Smash Burgers](https://www.trendhunter.com/trends/smashed-jack.md) - [Truffled Mushroom Burgers](https://www.trendhunter.com/trends/egg-truffle-mushroom-smash.md) - [Cheesy Macaroni-Topped Burgers](https://www.trendhunter.com/trends/smac-cheese-burger.md) - [Intentionally Charred BBQ Burgers](https://www.trendhunter.com/trends/carolina-bbq-burnt-ends-burger.md) - [Laidback Restaurant Burger Menus](https://www.trendhunter.com/trends/smashed-burgers.md)