# Syrup-Topped Chicken Sandwiches Wendy's Bacon Maple Chicken Sandwich Features a Sweet Maple Glaze By Katherine Pendrill | Published 2016-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bacon-maple-chicken-sandwich References: [chewboom](http://www.chewboom.com/2016/09/05/bacon-maple-chicken-sandwich-spotted-wendys/) [Wendy's](https://www.trendhunter.com/trends/chicken-strips-french-toast-sticks-duo) recently began testing a warm, seasonal dish called the Bacon Maple Chicken Sandwich. With summer drawing to a close, brands are looking for new ways to add a seasonal touch to familiar dishes. This new dish puts a sugary twist on the traditional chicken sandwich with an unexpectedly sweet glaze. The new Bacon Maple Chicken Sandwich consists of a tender chicken breast filet topped with maple butter, a sweet maple glaze, Asiago cheese and a piece of [thick-cut Applewood smoked bacon](https://www.trendhunter.com/trends/ultimate-bacon-menu). To give the dish a breakfast twist, the sandwich is served on a flaky croissant bun. The chain is currently promoting the new sandwich at locations in Illinois, Tennessee and Missouri with the enticing tagline: "Making Breakfast Jealous." Instead of going the conventional pumpkin route, Wendy's new breakfast sandwich uses [maple flavors](https://www.trendhunter.com/trends/hardees-maple-biscuits) to put a sweet, seasonal twist on a familiar dish. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Fast Food Offerings:** Explore innovative ways to add seasonal touches to familiar dishes by offering unique flavor combinations. - **Sweet and Savory Combinations:** Embrace the trend toward creative combinations of sweet and savory flavors in quick service restaurant offerings. - **Breakfast as a Base:** Consider using breakfast ingredients and long-time favorites as a base for innovative menu items to differentiate your brand. ### Sectors Adopting This - **Fast Food Industry:** The fast food industry can benefit from offering unexpected yet delicious flavor combinations to keep customers excited about new menu items. - **Cheese Industry:** Companies in the cheese industry can explore new pairings with sweet and savory flavors to create unique, innovative products. - **Bakery Industry:** The bakery industry can find opportunities to create new products by using classic breakfast pastries, such as croissants, to add a twist to classic dishes like chicken sandwiches. ## Related on Trend Hunter - [Sweet Grilled Chicken Sandwiches](https://www.trendhunter.com/trends/maple-pepper-bacon-grilled-chicken-sandwich.md) - [QSR-Made Bacon Sandwiches](https://www.trendhunter.com/trends/maple-pepper-bacon-sandwich.md) - [Sweetened QSR Breakfast Sandwiches](https://www.trendhunter.com/trends/wendys-honey-buddy.md) - [Sweet Smoky Breakfast Sandwiches](https://www.trendhunter.com/trends/smoky-maple-chicken-biscuit.md) - [Maple Butter Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-maple-butter-egg-sandwich.md) - [Maple-Flavored Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-maple-butter.md) - [Maple Bacon Breakfast Sandwiches](https://www.trendhunter.com/trends/maple-bacon-breakfast-sandwiches.md) - [Sweet-Savory Breakfast Pairings](https://www.trendhunter.com/trends/chicken-strips-french-toast-sticks-duo.md) - [Pancake-Buttressed Chicken Sandwiches](https://www.trendhunter.com/trends/maple-butter-pancake-tender-sandwich.md)