# Bean-Themed Backyard Makeovers Bush's Beans is Turning One Fan's Outdoor Space into a Mini Escape By Laura McQuarrie | Published 2021-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/backyard-makeover References: [prnewswire](https://www.prnewswire.com/news-releases/bushs-beans-and-hgtv-host-mina-starsiak-hawk-partner-to-give-away-total-bean-themed-backyard-makeover-301318418.html) & [bushsbeans](http://bushsbeans.com) In response to 90% of Americans saying that their outdoor living spaces are more valuable than ever before, Bush's Beans is giving one lucky fan the chance to win a backyard makeover courtesy of [HGTV's](https://www.trendhunter.com/trends/dream-dorm-makeover-contest) Good Bones host Mina Starsiak Hawk. The Bush's Bean-themed backyard makeover promises to be an aesthetically pleasing mini-escape that includes a one-of-a-kind Bean Pit that's [perfect for grilling](https://www.trendhunter.com/trends/solo-stoves). The Beautiful Summer Contest invites interested parties to enter by posting a picture of the backyard they want to makeover on social media with the #BushsBeautifulSummerContest tag. One winner will get not only a themed backyard makeover worth up to $65,000 but also a check in the amount of $10,000. Although not everyone can win, Mina is sharing plenty of tips for summertime entertaining to spruce up all outdoor spaces. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 16% | Activity: 8% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Outdoor Living Spaces:** The rise of the value of outdoor living spaces presents an opportunity for the landscaping and outdoor furniture industry to develop innovative products and designs. - **Themed Backyard Makeovers:** The Bean-Themed Backyard Makeover by Bush's Beans shows potential for themed makeovers to become a trend in the home improvement industry. - **Social Media Contests for Home Improvement:** As the Beautiful Summer Contest by Bush's Beans demonstrated, social media contests can be an effective way for companies to engage with customers and promote home improvement products and services. ### Where This Applies - **Landscaping:** Landscaping companies can develop new designs and services to cater to the increasing demand for outdoor living spaces. - **Outdoor Furniture:** Outdoor furniture companies can develop innovative, durable, and functional furniture designs that cater to the unique needs of outdoor living spaces. - **Home Improvement:** The home improvement industry can take advantage of the trend of themed backyard makeovers and offer more targeted and creative products and services. ## Related on Trend Hunter - [Giant Barrel Cabins](https://www.trendhunter.com/trends/bushs-beans-national-park-foundation.md) - [Fan-Created Commercial Contests](https://www.trendhunter.com/trends/bushs-beans.md) - [Pantry Organization Giveaways](https://www.trendhunter.com/trends/bushs-beans-and-the-home-edit.md) - [Branded Tailgate Contests](https://www.trendhunter.com/trends/tailgate-contest.md) - [Can-Shaped Campers](https://www.trendhunter.com/trends/canper.md) - [Personalized Keepsake Cans](https://www.trendhunter.com/trends/your-fam-on-a-can.md) - [Humorous Beans-Forward Campaigns](https://www.trendhunter.com/trends/ticket-exchange.md) - [Swicy Cowboy Boots](https://www.trendhunter.com/trends/beanbq-boots.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md)