# Coconut-Encased Candles Backyrd Candles Boasts a Unique and Eco-Conscious Product Range By Kalin Ned | Published 2023-02-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/backyard-candles References: [backyardcandles](https://backyardcandles.com/)  Backyard Candles specializes in [unique eco-friendly candle collections](https://www.trendhunter.com/trends/core-candle-collection) and the business makes a point of giving back to the environment with "The 5% Rule." For the indoor collection, the brand boasts 52 fragrance numbers, matching the weeks of the year. There are also some "[backyard-inspired timely aromas](https://www.trendhunter.com/trends/evergreen-candle)." In addition to its pleasant fragrance smells and its emphasis on sustainability, the brand stands out to consumers because of its one-of-a-kind encasing. To contain the 100% natural and clean-burning waxes (soy, coconut, and beeswax), Backyard Candles relies on upcycled coconut shells, reusable glass, ceramics, eco-resin, and tins. Aside from being a unique feature, the coconut shells can even float in calm water. Finally, all the packaging that Backyard Candles uses is biodegradable and/or recyclable. Image Credit: Backyard Candles ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 68% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Candle Collections:** Opportunity for brands to innovate their candle-making processes and materials used to align with sustainable practices like Backyard Candles. - **Upcycled Materials Encasing Products:** Opportunity for businesses to use unconventional materials to encase products, like coconut shells used by Backyard Candles, to attract eco-conscious consumers. - **Seasonal Aroma Collections:** Opportunity for candle brands to differentiate themselves through seasonal and timely scents to keep up with constantly changing consumer preferences. ### Sectors Adopting This - **Home Decor:** Backyard Candles' use of eco-friendly materials and unique encasing presents an opportunity for home decor brands to expand their product offerings and align with consumer demand for sustainable decor. - **Personal Care:** There is an opportunity for other personal care brands to follow Backyard Candles and switch to using natural and reusable packaging to promote sustainability. - **Gifts and Souvenirs:** Backyard Candles' candle collections and packaging can be marketed as thoughtful and unique gifts and souvenirs for eco-conscious consumers. ## Related on Trend Hunter - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Plant-Based Candle Collections](https://www.trendhunter.com/trends/plantbased-candle-collections.md) - [Rose Garden-Inspired Candles](https://www.trendhunter.com/trends/outdoor-fellow.md) - [Beeswax Sculptural Candles](https://www.trendhunter.com/trends/greentree.md) - [Luxuriously Scented Candles](https://www.trendhunter.com/trends/luxuriously-scented-candle.md) - [Decorated Candle Tins](https://www.trendhunter.com/trends/sustainable-candle-tin.md) - [Hand-Poured Soy Candles](https://www.trendhunter.com/trends/homecoming-candles.md) - [Clean Ingredient Aromatherapy Candles](https://www.trendhunter.com/trends/the-lab-co-soy-wax-candles.md)