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# Hipster Street Styles
Backyard Bill Dives into the Lives of Fashionistas from Around the World

By Leslie Chen | Published 2011-08-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/backyard-bill
References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/backyard_bill) & [backyardbill](http://www.backyardbill.com/)

I love Backyard Bill for letting me indulge in one of my favorite past times: looking at stylish people on the street. Now I can do this from the comfort of my own home while learning a bit about each person as well.

Photographing fashionistas from around the world, Backyard Bill accompanies each series of photographs with a quick interview. Backyard Bill is a perfect way to get your fashion fix while feeding your journalistic side as well.

Take a look through the site to see some of the globe's style mavens.

**Implications** - Designs that consumers can relate to attract those who want a closer connection to the products they're presented with. Companies could develop more items like this in order to increase their appeal on the market.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 85% | Activity: 96% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Global Street Fashion:** The trend of capturing street fashion from around the world provides opportunities for fashion brands to tap into diverse and culturally inspired designs.
- **Fashion Journalism:** The trend of combining fashion photography with interviews presents opportunities for media companies to create engaging content that caters to fashion enthusiasts.
- **Personalized Fashion Experiences:** The trend of showcasing individual fashion styles opens opportunities for brands to create personalized shopping experiences and enhance consumer connection.

### Sectors Adopting This

- **Fashion Photography:** The fashion photography industry can embrace the trend of capturing global street styles to elevate their portfolios and expand their clientele.
- **Fashion Brands:** Fashion brands can leverage the trend of showcasing street fashion to source inspiration, design culturally inclusive collections, and reach a broader consumer base.
- **Media and Publishing:** The media and publishing industry can capitalize on the trend of fashion journalism by creating engaging content that combines photography and interviews for fashion enthusiasts.

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