# Shiatsu Stairvertising Revita Beauty Center's Interactive Campaign Makes You a Masseuse By Vincent Salera | Published 2009-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/backvertising-these-ads-for-revita-beauty-center-have-people-walking-all-ov References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/revit_beauty_center_man) A few months ago, we brought you the stairvertising campaign from Ogawa and their massage chairs. Revita Beauty Center has literally followed in their footsteps with a similar campaign at the ends of escalators. When people are forced to walk on the images of prone [spa-goers](https://www.trendhunter.com/trends/retail-therapy1), it mimics the Shiatsu form of [massage therapy](https://www.trendhunter.com/trends/robotic-massages). Very clever! The ads were created by [Fields](https://www.trendhunter.com/trends/david-and-fields-good), Brazil, with creative direction by André Sartorelli and Fernando Lopes and copy written by Paulo Lima. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Revita Beauty Center's Shiatsu Stairvertising campaign showcases the potential for interactive advertising campaigns that directly engage with consumers in unique ways. - **Experiential Marketing:** Revita Beauty Center's Shiatsu Stairvertising campaign is an example of the growing trend towards experiential marketing, where brands create immersive experiences for consumers. - **Holistic Wellness Promotion:** Revita Beauty Center's Shiatsu Stairvertising campaign showcases the ability to promote holistic wellness through interactive advertising campaigns ### Industries Being Reshaped - **Advertising:** Revita Beauty Center's Shiatsu Stairvertising campaign is an innovative approach to advertising that offers opportunities for companies to stand out in the crowded advertising market. - **Wellness and Spa Industry:** Revita Beauty Center's Shiatsu Stairvertising campaign demonstrates the potential for the promotion of holistic wellness and spa services through innovative advertising campaigns. - **Fitness and Healthcare:** Revita Beauty Center's Shiatsu Stairvertising campaign showcases the potential for innovative advertising campaigns which can incorporate healthcare or fitness promotions into their marketing strategies. ## Related on Trend Hunter - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md)