# Scholarship Back-to-School Promotions Staples Offers Support to Students with a Raffle Opportunity By Kalin Ned | Published 2018-07-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/backtoschool-promotion References: [staples](https://www.staples.com/sbd/cre/marketing/staples-for-students/) As a key player in the industry, Staples releases a sizable back-to-school promotion that does not only offer consumers discounted supplies. Instead, the megastore gives an incentive to those who inevitably have to shop for the upcoming school year. By spending $25 USD at any Staples location, consumers are eligible to enter a raffle with the 16-digit code on their receipt. The opportunity is designed to support endeavors in post-secondary education. Given the average length of the student supply shopping list, it won't be hard for individuals to meet the necessary requirement to enter in Staple's back-to-school promotion. The megastore offers a grand prize of $50,000 USD to go toward higher education. The remaining four scholarships are half that amount. However, even the secondary monetary prizes will offer substantial support to first-year students. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What Makes This Trend Stand Out - **Back-to-school Promotions:** Disruptive innovation opportunity: Explore new ways to offer incentives and support to students during the back-to-school shopping season. - **Raffle-based Marketing:** Disruptive innovation opportunity: Develop creative raffle campaigns to engage customers and enhance brand loyalty. - **Support for Higher Education:** Disruptive innovation opportunity: Create partnerships and promotions that provide financial support for post-secondary education. ### Sectors Adopting This - **Retail:** Disruptive innovation opportunity: Integrate technology and personalized experiences to enhance the back-to-school shopping experience in retail stores. - **Marketing:** Disruptive innovation opportunity: Utilize innovative marketing techniques, such as raffles and giveaways, to attract and retain customers. - **Education:** Disruptive innovation opportunity: Develop collaborative programs and promotions between educational institutions and businesses to support students financially. ## Related on Trend Hunter - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Teacher-Supporting Back-to-School Campaigns](https://www.trendhunter.com/trends/backtoschool-campaign.md) - [Affordable Back-to-School Campaigns](https://www.trendhunter.com/trends/affordable-backtoschool.md) - [Back-To-School Supply Fundraisers](https://www.trendhunter.com/trends/school-supply-drive.md) - [Back-to-School Shopping Services](https://www.trendhunter.com/trends/staples-1.md) - [Affordable Back-To-School Campaigns](https://www.trendhunter.com/trends/annual-backtoschool-promotion.md) - [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md) - [Back-to-School Retailer Discounts](https://www.trendhunter.com/trends/asda-mega-event-price-drop.md) - [Expansive Office Retailer Promotions](https://www.trendhunter.com/trends/staples-home-office-sale.md)