# Tech-Focused Back-to-School Pop-Ups AT&T's Full-Service Shop is One That Embraces the Digital Age By Kalin Ned | Published 2018-07-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/backtoschool-popups References: [patch](https://patch.com/florida/stpete/t-opens-st-pete-pop-store-back-school-shoppers) & [att](https://www.att.com/offers/discount-program/back-to-school/) As September is fast approaching, companies and retailers are focusing on launching back-to-school pop-ups, campaigns, promotions and the like. Telecommunication company [AT&T](https://www.trendhunter.com/trends/national-council-on-aging) aims to make a more direct impact on consumers who are shopping for the upcoming schooling season with temporary brick-and-mortar locations. The company is hosting a total of five back-to-school pop-ups across Florida. The shops are convenient as they are efficient, satisfy a niche market and familiarize the consumer with tech accessories, smartphones, streaming services and data plans. As the digital age is progressing, technology is becoming an integral part of the high school curriculum — from [Apple's](https://www.trendhunter.com/trends/target1) [iPad](https://www.trendhunter.com/trends/new-tech-products) for teachers to PlayVS' high school eSports league. Hence, AT&T's investment into back-to-school pop-ups will prove to be in-demand during the hunt for supplies, education-related services and tech. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Back-to-school Pop-ups:** Opportunity for retailers to create temporary brick-and-mortar locations targeting consumers shopping for the upcoming schooling season. - **Tech Accessories:** Increasing demand for tech accessories as technology becomes an integral part of the high school curriculum. - **Streaming Services:** Growing market for streaming services as students seek digital content for educational purposes. ### Sectors Adopting This - **Telecommunication:** AT&T's back-to-school pop-ups showcase the company's services and products in a convenient and efficient manner. - **Education:** Back-to-school pop-ups provide opportunities for education-related services to engage with students and parents. - **Retail:** Retailers can capitalize on the demand for tech accessories by offering a wide range of products and promotions. ## Related on Trend Hunter - [Supportive Back-to-School Campaigns](https://www.trendhunter.com/trends/2024-backtoschool-campaign.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Low-Cost Back-to-School Campaigns](https://www.trendhunter.com/trends/target-backtoschoolidays.md) - [Affordable Back-to-School Campaigns](https://www.trendhunter.com/trends/affordable-backtoschool.md) - [Playful Student-Targeted Interactive Pop-Ups](https://www.trendhunter.com/trends/the-one-arcade.md) - [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md) - [Musical Back-to-School Campaigns](https://www.trendhunter.com/trends/tiktok-soundon.md) - [Mobile Dorm-Designing Features](https://www.trendhunter.com/trends/pottery-barn-teen-2.md)