# Back-to-School Pop-Up Shops The Kikkerland Pop-Up Showcases Whimsical School Supplies By Katherine Pendrill | Published 2016-08-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/backtoschool-popup References: [kikkerland](https://kikkerland.com/pages/south-street-seaport-pop-up-shop) & [wanteddesignnyc](http://www.wanteddesignnyc.com/stores/) Off-beat design brand Kikkerland recently opened a back-to-school pop-up to provide students with everything they need for the upcoming year. While many retailers offer back-to-school collections, the products sold at this pop-up cater to those who are looking for unique items no other student will have. The Kikkerland back-to-school pop-up is taking place from August 18th until September 30th at the WantedDesign space in New York City's Seaport District. The shop offers everything from quirky stationary to clever home accessories that allow students to add a touch of their own personality to their dorm room. As outlined on the event's website, the shop will offer "clever objects to intrigue you, smart objects to make everyday tasks easier and gentle objects that make you feel happier." The Kikkerland [pop-up shop](https://www.trendhunter.com/trends/jellycat-caf) is likely to cater to millennial shoppers who are eager to move beyond the traditional mall shopping experience and find [dorm room decor](https://www.trendhunter.com/trends/target-backtoschoolidays) that allows them to express their personal sense of style. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Personalized School Supplies:** The back-to-school pop-up shop by Kikkerland caters to students looking for unique items, presenting opportunities for brands to offer personalized or customizable school supplies. - **Off-beat Design:** Kikkerland's off-beat design offerings in their back-to-school pop-up represent a trend that appeals to millennial shoppers who are looking for unique and quirky products. - **Pop-up Shops for Seasonal Events:** The Kikkerland back-to-school pop-up highlights the growing trend of retailers setting up pop-up shops for seasonal events, presenting opportunities for brands to reach consumers directly during key shopping seasons. ### Sectors Adopting This - **Retail Industry:** The Kikkerland back-to-school pop-up represents a disruptive innovation for the retail industry, with its focus on personalized and off-beat designs that cater to the changing preferences and demands of millennial shoppers. - **Stationery Industry:** The Kikkerland pop-up shop offers a new opportunity for the stationery industry to tap into the growing trend of personalized and quirky school supplies that allow students to express their personal sense of style. - **Event Production Industry:** The success of the Kikkerland back-to-school pop-up highlights the trend of retailers partnering with event production companies to create pop-up shops for seasonal events, showcasing opportunities for brands in the event production industry to collaborate with consumer brands. ## Related on Trend Hunter - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Experimental Design Pop-Ups](https://www.trendhunter.com/trends/space10-launched.md) - [Canvas Tote NYC Pop-Ups](https://www.trendhunter.com/trends/personalization-concept-popup.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md)