# Streetwear-Inspired Kid's Clothing Kith's Back-to-School Line Encourages Kids to Be Themselves By Riley von Niessen | Published 2016-08-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/backtoschool-line References: [highsnobiety](http://www.highsnobiety.com/2016/08/13/kith-gets-ready-back-school-new-kidset-line/) & [kithnyc](https://kithnyc.com/collections/kids-latest) Kith clothing recently released its back-to-school line just in time for fall. It included a lookbook to pair with it as well, which shows two tiny models posing with adorable attitudes. Each of the ensembles they wear is inspired by [current streetwear styles](https://www.trendhunter.com/trends/superman-collection) it seems, making the clothing interchangeable between different genders, durable and comfortable to wear. Kith presents typically feminine and masculine colors and styles on boys and girls differently than most might too, showing that kids don't need to be tied down with such unnecessary rules. The back-to-school line, titled 'Just Us,' includes its name on many of the pieces as well, allowing the message to speak to the self-assured nature that it looks to promote. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Gender-inclusive Kids Clothing:** Opportunity for brands to disrupt traditional gender norms by offering clothing that is interchangeable between different genders. - **Streetwear-inspired Fashion:** Potential for brands to tap into the popularity of streetwear styles and bring them to the kids clothing market. - **Promoting Self-expression in Kids:** Opportunity for brands to encourage kids to be themselves and express their individuality through clothing. ### Sectors Adopting This - **Children's Fashion:** Disruptive innovation opportunity for children's fashion brands to develop gender-inclusive collections that challenge traditional norms. - **Streetwear Industry:** Opportunity for streetwear brands to expand their market by creating streetwear-inspired collections specifically for kids. - **Fashion Marketing:** Opportunity for marketing agencies to develop campaigns that promote self-expression and individuality in kids through fashion. ## Related on Trend Hunter - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Back-To-School Wardrobe Pieces](https://www.trendhunter.com/trends/uniqlo-kids.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Back-to-School Fashion Collections](https://www.trendhunter.com/trends/uniqlo-backtoschool.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Dynamic Kids Fashion Capsule](https://www.trendhunter.com/trends/frgmtmini.md) - [Nostalgic Cartoon-Joint Streetwear](https://www.trendhunter.com/trends/peanuts-comic-1.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md)