# Back-to-School Fashion Ads The Latest Zara TRF Fall Campaign is Captured in a Gym Setting By Meghan Young | Published 2014-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/backtoschool-fashion References: [fashiongonerogue](http://www.fashiongonerogue.com/zara-trf-goes-back-gym-class-fall-2014-ads/) & [zara](http://www.zara.com/) Although the back-to-school fashion featured in the [Zara](https://www.trendhunter.com/trends/zara-2) TRF fall 2014 ad campaign is not as sporty as other editorials, they are captured in a gymnasium. The iconic school space provides the perfect backdrop for the outfits, which are clearly geared towards a younger demographic. Of course, young adults will gravitate towards the line just as much as teens will. The back-to-school fashion was shot by photographer Patrick Demarchelier. It stars models Ola Rudnicka and Malaika Firth among others. Clad in plaid skirts, striped tops and [sneaker styles](https://www.trendhunter.com/trends/deichmann-back-to-school-range), the youthful beauties will inspire many girls to adopt a casual chic wardrobe for the new year. Simple yet stylish, no one can go wrong with these pieces. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sporty Back-to-school Fashion:** Opportunity for fashion retailers to incorporate sporty elements in their back-to-school fashion lines. - **Casual Chic Wardrobe:** Trend towards simple and stylish clothing presents an opportunity for fashion brands to offer versatile pieces suitable for various occasions. - **Gymnasium-themed Fashion Shoots:** Gym setting as a fashion shoot backdrop provides an opportunity to showcase activewear and sports-inspired clothing lines in a relatable environment. ### Who This Affects Most - **Fashion Retailers:** Fashion retailers can incorporate sporty elements, versatile pieces, and showcase activewear in order to align their back-to-school fashion lines with the identified trends and disruptive innovation opportunities. - **Fashion Photography:** Fashion photographers can experiment with gymnasium settings to showcase clothing lines in a relatable environment and appeal to younger demographics. - **Athletic Apparel Brands:** Opportunity for athletic apparel brands to differentiate themselves from traditional sportswear and offer a stylish and casual line that can be worn both in and out of the gym. ## Related on Trend Hunter - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Curated Back-To-School Campaigns](https://www.trendhunter.com/trends/start-fresh1.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Back-To-School Sporty Campaigns](https://www.trendhunter.com/trends/start-fresh.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Back-to-School Footwear Collections](https://www.trendhunter.com/trends/deichmann-back-to-school-range.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md)