# Back-to-School Countdown Kits Post-it and Scotch Brands Partner with Actress JoAnna Garcia Swisher By Kalin Ned | Published 2024-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/backtoschool-countdown References: [prnewswire](https://www.prnewswire.com/news-releases/post-it-and-scotch-brand-have-your-back-to-school-with-joanna-garcia-swisher-302194226.html)  Post-it and [Scotch](https://www.trendhunter.com/trends/scotch-kids-tape) brands are offering a special Back-to-School Countdown Kit through a strategic collaboration with JoAnna Garcia Swisher. This limited edition kit is designed to help families smoothly transition into the new school year with a range of useful products and tips. The kit includes a countdown calendar with 21 activities, vibrant Post-it notes in various sizes and colors, and an assortment of Scotch brand tapes and scissors. JoAnna Garcia Swisher emphasizes the benefits of the Back-to-School Countdown Kit: "'I've taken a new approach to [back-to-school preparation](https://www.trendhunter.com/trends/annual-backtoschool-promotion) this year. We're starting early, getting organized, and having fun as we ease into the season. Just like all parents, I want to ensure the best for my family and be ready for whatever comes our way throughout the year. The Post-it and Scotch Brand Back-to-School Countdown Kit helps us achieve just that! It's keeping us energized and focused – we're making our lists, preserving our favorite summer memories, and setting new goals for the upcoming year." Image Credit: Post-it and Scotch brands ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 64% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **School Year Preparation Tools:** Innovative countdown kits provide a structured and fun approach to easing the transition back to school. - **Celebrity-endorsed Educational Products:** Collaborating with celebrities like JoAnna Garcia Swisher can significantly boost the appeal and effectiveness of educational kits. - **Multi-functional Stationery Bundles:** Combining various stationery items such as Post-it notes and Scotch tapes into a single package offers comprehensive solutions for back-to-school needs. ### Industries Being Reshaped - **Educational Supplies:** The educational supplies industry can benefit from incorporating countdown kits and other structured preparation tools. - **Stationery and Office Products:** Stationery products that bundle multiple tools can address diverse needs for students and families. - **Marketing and Celebrity Partnerships:** Celebrity partnerships in product marketing offer unique opportunities to enhance brand visibility and consumer engagement. ## Related on Trend Hunter - [Kid-Friendly Tape Collections](https://www.trendhunter.com/trends/scotch-kids-tape.md) - [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md) - [Anniversary-Celebrating Educational Initiatives](https://www.trendhunter.com/trends/jenna-bush-hager.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [Affordable Back-to-School Campaigns](https://www.trendhunter.com/trends/affordable-backtoschool.md) - [back-to-school retail campaigns](https://www.trendhunter.com/trends/backtocollege-campaign.md) - [Supportive Back-to-School Campaigns](https://www.trendhunter.com/trends/2024-backtoschool-campaign.md) - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Playful Back-to-School Sweepstakes](https://www.trendhunter.com/trends/sunkist-merch.md)