# Sustainable Water-Carrying Vessels The BackthePack WaterWear Bag Has Sustainability in Mind By Rebecca Byers | Published 2012-06-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/backthepack References: [springwise](http://www.springwise.com/non-profit_social_cause/collapsible-backpack-offers-safer-water-transport-developing-world/) & [backthepack](http://www.backthepack.com/) The Greif WaterWear backpack is the BacktheBack movement's answer to the problem of safe and cost-efficient water transportation around the world. In creating the backpack, a product of several cross-industry partnerships, the movement aimed to provide the lowest costing, most ecologically responsible and ergonomically correct way to transport water. In reducing the risk of neck and back injury from something that is a daily chore for many globally, the WaterWear backpack is a better alternative to [common makeshift water-carrying vessels](https://www.trendhunter.com/trends/flat-water-bottles). Also notable is the fact that in shipping, seven WaterWear backpacks take up the same amount of space as one traditional water jug. BackthePack's launch goal is to reach 100,000 packs sold between March 22 and September 3, 2012, to which they have currently sold over 15,000 packs. Donations can be made on the movement's website, with a $10 contribution equivalent to one pack. **Contact Information** BackthePack [website](http://www.backthepack.com/) BackthePack on [Facebook](http://www.facebook.com/BacktheMovement) BackthePack on [Twitter](http://twitter.com/backthemovement) BackthePack on [Google+](http://plus.google.com/108085502290017130390/posts) BackthePack on [Tumblr](http://backthepack.tumblr.com/) ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Water Transportation:** The BackthePack WaterWear backpack presents an innovative solution for safe and cost-efficient water transportation globally. - **Sustainability:** The sustainability-focused design of the WaterWear backpack offers an ecologically responsible way to transport water. - **Ergonomics:** The WaterWear backpack addresses the ergonomic challenges of carrying water, reducing the risk of neck and back injuries. ### Sectors Adopting This - **Outdoor Gear:** The water-carrying backpack industry has the potential for disruptive innovation in sustainable water transportation. - **Environmental Conservation:** The BackthePack movement contributes to the development of disruptive solutions in the industry of environmental conservation by promoting sustainable water-carrying vessels. - **Humanitarian Aid:** The WaterWear backpack can revolutionize the humanitarian aid industry by providing a low-cost and efficient method of water transportation in areas without proper infrastructure. ## Related on Trend Hunter - [Multimodal Waterproof Backpacks](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks.md) - [Carbon Neutral Sustainable Backpacks](https://www.trendhunter.com/trends/38l-hybrid-duffle-pack.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md) - [Homeless Support Backpacks](https://www.trendhunter.com/trends/the-makeshift-traveler-backpack.md) - [Festival-Friendly Hydration Packs](https://www.trendhunter.com/trends/festivalfriendly-hydration-pack.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Athlete-Centric Weightless Backpacks](https://www.trendhunter.com/trends/no-weigh-backpack.md) - [Next-Gen Business Backpacks](https://www.trendhunter.com/trends/work-backpack-that-stands-up.md) - [Performance-Driven Backpack Designs](https://www.trendhunter.com/trends/rucking-fitness.md)