# Versatile Berry-Toned Makeup Palettes Urban Decay's 'Backtalk' is Packed with 10 Flattering Shades By Riley von Niessen | Published 2018-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/backtalk References: [sephora](https://www.sephora.com/product/backtalk-eye-face-palette-P429051?skuId) & [urbandecay](https://www.urbandecay.ca/en/palettes/eyeshadow-palette/backtalk/UD933.html) The Urban Decay 'Backtalk Palette' is the perfect addition for makeup lovers who are frequently on the go and are looking for a convenient alternative to packing around a heavy cosmetics bag. As the palette is packed with 10 different shades of eyeshadows, highlighters, and blushes, it allows users to create a full face look with ease. All of the shades in the [makeup palette](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty) are relatively subdued as well, with [shades of beige, brown, pink, peach](https://www.trendhunter.com/trends/sweet-peach), and raspberry all included. Depending on the look the user is going for, the shades can be buffed out for a more sheer and natural look, or condensed to be more pigmented and bold. The Backtalk Palette is currently available online from the brand's website and retailers like [Sephora](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Makeup Palettes:** The rise of versatile makeup palettes that offer more than one product is an opportunity for beauty brands to cater to consumers looking for convenience and practicality. - **Berry-toned Makeup:** The popularity of berry-toned makeup indicates that consumers are interested in unique and bold makeup looks, creating opportunities for brands to experiment with new color palettes and innovate their existing product lines. - **On-the-go Makeup:** As consumers become increasingly busy, creating makeup products and palettes that are designed for easy transportation and application presents an opportunity to meet their needs for convenience and portability. ### Sectors Adopting This - **Beauty:** The beauty industry has an opportunity to innovate by creating more multifunctional makeup products, expanding on the popular berry-toned makeup trend, and developing on-the-go makeup products. - **Fashion:** As the popularity of berry-toned makeup continues to rise, the fashion industry can create more complementary clothing and accessory items to match the bold and unique color palette offered by these products. - **Technology:** The advancement of technology presents an opportunity for the beauty industry to create improved packaging and application tools for on-the-go makeup products, enhancing the user experience for busy consumers. ## Related on Trend Hunter - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Cream-Based Blush Palettes](https://www.trendhunter.com/trends/cream-face-palette.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Dermatologist-Tested Eyeshadows](https://www.trendhunter.com/trends/tartes-tartelette.md)