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# Neutral Compact Face Palettes
Urban Decay's Backtalk Palette is Universally Flattering

By Ell Smith | Published 2018-02-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/backtalk-palette
References: [hypebae](https://hypebae.com/2018/2/urban-decay-backtalk-palette-eyeshadow-highlighter) & [urbandecay](https://www.urbandecay.com/)

[Urban Decay](https://www.trendhunter.com/trends/face-bond-range) has released its Backtalk palette following the success of its Naked Petite Heat palette, bringing consumers a more neutral alternative to the brand's fiery and bold offerings.

The new palette features [eight eyeshadow colors](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends), [four blushes and highlighters](https://www.trendhunter.com/trends/ontheglow-blush), presenting consumers with the opportunity to enhance their natural features and sculpt their face shape. The eyeshadow colors range from a light pink to a rich berry and can complement any skin tone. What truly sets this palette apart is its design as it offers a vast collection in a compact, travel-friendly form, as a double-sided mirror serves as a divider between the products.

The palette will release in the United Kingdom in May.

Image Credit: Urban Decay

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 71% | Activity: 54% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Neutral Face Palettes:** Opportunity for cosmetic brands to create universal and travel-friendly face palettes that cater to a wide range of skin tones.
- **Multi-use Palettes:** Opportunity for cosmetic brands to combine different makeup products, such as eyeshadows and blushes, in one compact and convenient palette.
- **Travel-friendly Makeup:** Opportunity for cosmetic brands to provide practical solutions for consumers who are always on-the-go, such as travel-sized palettes that are easy to carry around.

### Industries Being Reshaped

- **Cosmetics:** Cosmetics brands can create innovative face palettes that meet the needs of consumers looking for convenience and a variety of versatile colors.
- **Beauty:** Beauty industry can benefit from the demand for makeup products that cater to a wide range of skin tones and provide multi-use features.
- **Travel:** Travel industry can offer cosmetics brands the opportunity to collaborate and create travel-friendly makeup products and accessories for consumers on the go.

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