# Boy Band Runway Shows The Backstreet Boys Performed in the Finale of the H & M and Balmain Show By Cadhla Gray | Published 2015-10-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/backstreet-boys-performed References: [fashionista](http://fashionista.com/2015/10/hm-balmain-backstreet-boys) & [harpersbazaar](http://www.harpersbazaar.com/celebrity/party-pictures/g6373/hm-balmain-party/?slide=11) Famous models like Kendall Jenner and Gigi Hadid weren't the only celebrities on the runway at the [Balmain X H&M](https://www.trendhunter.com/trends/the-lion-king-collection) show, as the [Backstreet Boys](https://www.trendhunter.com/trends/the-shape-of-my-heartshaped-pizza) performed a finale set. Sporting Balmain x H&M pants, jackets and V-necks, the beloved [boy band](https://www.trendhunter.com/trends/boy-band-bakeoff) finished off the show with a burst of 90s fever. Prior to the "Backstreet's Back" performance, the high-fashion models walked the immense runway, criss-crossing across the concrete stairs and walkways in an almost never-ending cycle. At a rather fast pace, models like Victoria's Secret's Alessandra Ambrosio wowed the audience with the luxurious clothing. The collection featured a lot of black and gold with zippers, leather and sheen. As clothing that uses satin and glitter can appear to be of different levels of quality, there was certainly a mix. However, the fact that the Backstreet Boys performed will likely be what stuck out to the Millennials at the New York City show. Image Credit: Dimitrios Kambouris/Getty Images for H&M, Harper's Bazaar ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 69% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Model-musician Collaborations:** The integration of famous musicians performing at high-fashion runway shows presents an opportunity for brands to attract a wider audience and create unique experiences. - **Nostalgia-inspired Fashion:** The resurgence of 90s fashion in runway collections taps into Millennials' fondness for nostalgia, offering brands a chance to capitalize on trend-driven consumer preferences. - **Luxury Streetwear:** The fusion of high-end fashion with casual streetwear elements allows designers to target a younger demographic seeking trendy yet comfortable clothing options. ### Who This Affects Most - **Fashion:** The fashion industry can explore partnerships with musicians to create memorable runway shows that generate buzz and increase brand visibility. - **Music:** The music industry can leverage collaborations with fashion brands to reach new audiences and enhance their brand image through fashion-forward performances. - **Event Management:** Event management companies can cater to the growing demand for experiential fashion shows that combine live music performances with unique runway experiences. ## Related on Trend Hunter - [British Singer-Starred Fashion Campaigns](https://www.trendhunter.com/trends/jw-anderson-4.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Record-Breaking Drag Brunches](https://www.trendhunter.com/trends/drag-brunch.md) - [Romantic Boy Band Pizzas](https://www.trendhunter.com/trends/the-shape-of-my-heartshaped-pizza.md)