# 90s Boy Band Ads The Backstreet Boys and Chance the Rapper Will Appear in a Super Bowl Ad By Ell Smith | Published 2019-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/backstreet-boys-and-chance-the-rapper References: [adweek](https://www.adweek.com/brand-marketing/hear-the-backstreet-boys-collaborate-with-chance-the-rapper-in-doritos-super-bowl-teaser/) & [doritos](https://www.doritos.ca/) The [Backstreet Boys](https://www.trendhunter.com/trends/the-shape-of-my-heartshaped-pizza) and Chance the Rapper will be teaming up for a [Super Bowl ad](https://www.trendhunter.com/trends/doja-cat-2), and while little detail is known about the contents of the full length commercial, it's implied that both parties will be putting their own twist on the [classic 90s hit](https://www.trendhunter.com/trends/oscar-mayer-brings-back) 'I Want it That Way.' The humorous teaser trailer opens with the five members of the Backstreet Boys: AJ McLean, Howie Dorough, Nick Carter, Kevin Richardson, and Brian Littrell. Each member is wearing an outfit which nods to the 90s, like cut-off denim vests, or denim-on-denim outfits. The five group members stand in an industrial stadium-like setting, when Chance the Rapper pushes to the front of the group and joins the pose. As the ad closes, a voice is heard singing "I want it that way." ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **90s Boy Band Nostalgia:** Opportunity for brands to leverage the popularity of 90s boy bands to create nostalgic and engaging advertising campaigns. - **Cross-genre Collaborations:** Chance the Rapper collaborating with the Backstreet Boys demonstrates the trend of artists from different genres coming together to create unique and attention-grabbing content. - **Humorous Teaser Trailers:** The use of humorous teaser trailers builds anticipation and generates buzz around upcoming ad campaigns. ### Sectors Adopting This - **Music Entertainment:** Opportunity for music entertainment industry to create collaborations between artists from different genres to appeal to a wider audience. - **Advertising:** Incorporating nostalgic elements, such as 90s boy bands, into advertising campaigns can help brands connect with audiences on an emotional level. - **Film and TV Industry:** Humorous teaser trailers can be utilized by the film and TV industry to promote upcoming movies or shows and generate excitement among viewers. ## Related on Trend Hunter - [Romantic Boy Band Pizzas](https://www.trendhunter.com/trends/the-shape-of-my-heartshaped-pizza.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Revamped Snack Mixes](https://www.trendhunter.com/trends/traditional-chex-mix.md) - [Musician Bake-Off Campaigns](https://www.trendhunter.com/trends/boy-band-bakeoff.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Iconic Commercial Reboots](https://www.trendhunter.com/trends/oscar-mayer-brings-back.md) - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Iced Coffee-Inspired Albums](https://www.trendhunter.com/trends/iced-ep.md)