# Backstage Editorial Photoshoots Tonsure's Fall/Winter 2018 Boasts Striking Outerwear Designs By Kalin Ned | Published 2018-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/backstage-editorial References: [hypebeast](https://hypebeast.com/2018/7/tonsure-fall-winter-2018-campaign) & [tonsure.eu](http://tonsure.eu/) The looks from Tonsure's Fall/Winter 2018 collection are exhibited in this backstage editorial during London Fashion Week Men's. The photoshoot is exceptionally lo-fi and thanks to the DIY aesthetic, the striking silhouettes from the label's upcoming season are put forward. With the Fall/Winter 2018 collection, it is clear that Tonsure seeks to redefine [contemporary menswear](https://www.trendhunter.com/trends/day-3-capsule-2). The backstage editorial is unified through the heavy occurrence of [mixed material use](https://www.trendhunter.com/trends/jiyongkim-fw25), as well as repeated motifs. Styles that draw the audience's attention range from a [workwear dark denim ensemble](https://www.trendhunter.com/trends/observe) that has a deconstructed look with shiny latex-like sleeves and a belt to a formal coat that is completed with vibrant orange straps. In light of these curiously styled designs, it is evident that Tonsure does not shy away from experimentation. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Lo-fi Fashion Photography:** Opportunity to explore the use of low-fidelity aesthetic in capturing fashion collections, creating a distinct and raw visual style. - **Mixed Material Menswear:** Potential for innovation in combining different materials and textures in menswear designs, offering unique and unconventional fashion choices. - **Deconstructed Workwear:** Disruptive potential in deconstructing traditional workwear silhouettes and incorporating unconventional elements, creating edgy yet functional garments. ### Where This Applies - **Fashion Photography:** Opportunity for photographers to explore and capitalize on the growing demand for lo-fi fashion photography. - **Menswear Design:** Fashion designers can tap into the trend of mixed material menswear, using diverse fabrics and textures to create avant-garde menswear collections. - **Fashion Retail:** Retailers can cater to the demand for deconstructed workwear by offering innovative and edgy workwear options for fashion-forward consumers. ## Related on Trend Hunter - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)