# Extinct Passenger Campaigns Volkswagen Showcases the Different Kinds of Backseat Drivers By Laura McQuarrie | Published 2014-08-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/backseat-drivers References: [psfk](http://www.psfk.com/2014/08/volkswagen-polo-social-campaign-backseat-driving.html) & [facebook](https://www.facebook.com/VolkswagenUK/photos/pb.157405840954098.-2207520000.1407940580./865631116798230/) The [Volkswagen](https://www.trendhunter.com/trends/airconsole-1) Polo is loaded with technology that makes parking a breeze, and to show that backseat drivers will become a thing of the past, Volkswagen's newest social campaign on [Facebook](https://www.trendhunter.com/trends/made-for-what-youre-made-of) features photos from the 'Museum of Extinct Backseat Drivers.’ Images from the campaign point of the different kinds of backseat drivers that are out there, including types that everybody knows like the "Dashboard Pusher" or the "Parking Advisor." Each of these figures is encased in glass, showing them off like pieces in a museum that have long since become extinct. With features like City Emergency Braking, [Adaptive Cruise Control](https://www.trendhunter.com/trends/audi-reader) and a Driver Alert System, these kinds of backseat drivers may very well become a thing of the past, since the car is equipped to do all the hard work for you—and anyone else who is travelling with you in the car. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Extinct Backseat Drivers:** Opportunities to explore advanced technologies like City Emergency Braking, Adaptive Cruise Control and Driver Alert System to reduce the distraction for drivers and eliminate the need for backseat drivers. - **Social Media Advertising Campaigns:** Opportunities to creatively and effectively leverage social media to reach a wider audience with a powerful message. - **Smart Parking Technology:** Opportunities to leverage technological advancements in automobiles such as smart parking technology to make parking easier and more efficient. ### Industries Being Reshaped - **Automotive Industry:** Opportunities to invest in developing advanced driver assistance systems and technologies for reducing driver distractions. - **Social Media Industry:** Opportunities to develop innovative, engaging and interactive social media advertising campaigns and to address the impact of technology on driver behavior. - **Parking Industry:** Opportunities to optimize parking solutions with smart parking technology that can help reduce congestion, save time and improve efficiency. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [In-Car Gaming Systems](https://www.trendhunter.com/trends/airconsole-1.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Shapeshifting Interior Electric Vehicles](https://www.trendhunter.com/trends/volkswagen-gentravel-concept.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md)