# Automotive Restaurants Hyundai is Opening Backseat Bites, the UK’s First Restaurant Inside a Car By Laura McQuarrie | Published 2025-10-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/backseat-bites References: [famouscampaigns](https://www.famouscampaigns.com/2025/10/hyundai-is-opening-the-uks-first-restaurant-inside-a-car/)  Many people love eating in their car for the practicality of saving time on a busy day, while others enjoy the solitude of a quiet moment for personal comfort and escape, and [Hyundai](https://www.trendhunter.com/trends/carpowered-hotel) is opening Backseat Bites—the UK's first restaurant inside a car. Unlike most [restaurant pop-ups](https://www.trendhunter.com/trends/uber-eats-sandwich-studio) that temporarily occupy space in a city or take over an existing restaurant for a limited time, Backseat Bites is built entirely inside Hyundai's compact electric city car, the [INSTER](https://www.trendhunter.com/trends/hyundai-inster), and promises to entice solo diners and hungry pairs. With the car's fold-flat seat turned into a dining booth, diners within the vehicle will be treated to a menu curated by Korean restaurant Chung’Dam, and items like BBQ pork belly and cold kimchi noodles that reference the celebrated South Korean ritual of eating alone. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 88% | Activity: 86% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Automotive Dining Experience:** Backseat Bites exemplifies the merging of transportation and dining, offering a novel way for individuals to enjoy meals on the go. - **Personalized In-car Spaces:** Revamping vehicles into customized environments like dining booths caters to the growing consumer desire for unique and personalized experiences. - **Cultural Culinary Integration:** Hyundai's collaboration with a renowned Korean restaurant highlights the potential for cultural culinary partnerships that elevate brand experiences. ### Sectors Adopting This - **Automotive Innovation:** Reimagining vehicle interiors as multipurpose spaces opens up opportunities for automakers to tap into new consumer needs beyond transportation. - **Pop-up Restaurant Concepts:** The development of mobile eateries inside cars suggests new business models for the food service industry focused on convenience and novelty. - **Culinary Experience Design:** Curating specialized menus for compact car environments represents a fresh avenue for the culinary industry to explore sensory dining journeys. ## Related on Trend Hunter - [Mythical Fast-Food Collabs](https://www.trendhunter.com/trends/black-myth-wukong-menu.md) - [Efficient Payment Processing Terminals](https://www.trendhunter.com/trends/payment-processing-terminal.md) - [Stylishly Comfortable Restaurant Concepts](https://www.trendhunter.com/trends/the-frederick.md) - [Premium Hybrid Meats](https://www.trendhunter.com/trends/carnea.md) - [Next-Level Family-Friendly Cruise Ships](https://www.trendhunter.com/trends/legend-of-the-seas.md) - [Chef-Backed Premium Burgers](https://www.trendhunter.com/trends/wagyu-burger.md) - [Minimalist Warehouse Dining](https://www.trendhunter.com/trends/sko-restaurant.md) - [Contemporary Art Exhibitions](https://www.trendhunter.com/trends/lets-start-over.md) - [Athlete-Approved Charitable Burger Collaborations](https://www.trendhunter.com/trends/kevin-durant.md)