# Charitable Book Bag Designs Backpacks with a Purpose Offers Customers a Charitable Alternative By Amy Fuller | Published 2012-10-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/backpacks-with-a-purpose References: [facebook](http://www.facebook.com/media/set/?set=a.391546904247881.91084.284082811660958&type=3) & [b-wap](http://www.b-wap.com) BWAP (Backpacks with a Purpose) is a little company that gives away two backpacks for every backpack you buy. The company has been working with food banks and non-profits for over ten years and just launched a retail line so that it can give more. Beautiful and functional, these backpacks have water-resistant zippers throughout. As well, they feature a padded laptop sleeve, [internal organization sleeve and pockets](https://www.trendhunter.com/trends/matrix-backpack), mesh water bottle pockets on both sides and rubberized thumb grip zipper pulls. Not sacrificing quality for good intentions, this design ensures that customers get a good quality product while helping out a good cause. The backpacks are priced at only $40, and have a [classic backpack design](https://www.trendhunter.com/trends/fjallraven-kanken-koncept) and comfy padded straps. BWAP [website](http://b-wap.com/) BWAP on [Facebook](http://www.facebook.com/bwapbackpacks) BWAP on [Twitter](https://twitter.com/BWAPBackpacks) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Charitable Retail:** Opportunities exist for businesses to incorporate charitable giving into their retail offerings, like BWAP's backpacks-for-backpacks model. - **Functional Design:** Integrating functional features like water-resistant zippers and padded laptop sleeves can enhance the value of products for customers. - **Affordable Pricing:** Setting an accessible price point, such as BWAP's $40 backpacks, can attract a wider range of customers. ### Who This Affects Most - **Apparel and Accessories:** The fashion industry can explore incorporating charitable initiatives into their product offerings to create a positive social impact. - **Consumer Goods:** In the consumer goods industry, there is potential to integrate functional design elements into products, catering to customers' practical needs. - **E-commerce:** Affordable pricing strategies, like BWAP's $40 backpacks, can be advantageous for e-commerce platforms looking to attract price-conscious customers. ## Related on Trend Hunter - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Homeless Support Backpacks](https://www.trendhunter.com/trends/the-makeshift-traveler-backpack.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Artistically Adorned Backpacks](https://www.trendhunter.com/trends/artlifting.md) - [Adaptive School Backpacks](https://www.trendhunter.com/trends/adidas-adaptive-backpack.md) - [Next-Gen Business Backpacks](https://www.trendhunter.com/trends/work-backpack-that-stands-up.md)