# Travel-Packing Infographics Backpack Infographic by REI Shows the Correct Way to Carry and Pack By Kevin Young | Published 2012-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/backpack-infographic-by-rei References: [coolinfographics](http://www.coolinfographics.com/blog/2012/5/11/backpacking-basics.html) & [rei](http://www.rei.com/pix/marketing/images/rei-backpacking-infographic.jpg) This Backpack infographic by [REI](https://www.trendhunter.com/trends/freehiker-3) is entitled 'How to Choose and Use a Backpack,' and will break down the essentials of packing. Too many times there are people who wear over sized bags that are bigger than their own bodies. On the other hand, there are folks who carry [small designer bags](https://www.trendhunter.com/trends/bis-classic-backpack), limiting their space. REI shows people how to choose the right backpack to benefit your posture so you won't look like the hunchback of [Notre Dame](https://www.trendhunter.com/trends/college-football-27) by the time you're 50 years old. This informative Backpack infographic by REI teaches people how to pack in three easy steps. It also gives a 'to-bring' list to clarify what you should bring with you. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Smart Packing:** Disruptive innovation opportunity: Develop smart packing solutions that use technology to optimize space and weight distribution in backpacks. - **Sustainable Travel:** Disruptive innovation opportunity: Create eco-friendly backpack materials and designs that cater to environmentally conscious travelers. - **Minimalist Travel:** Disruptive innovation opportunity: Design minimalist backpacks with compact yet versatile features, catering to travelers who prefer to pack light. ### Industries Being Reshaped - **Travel Gear:** Disruptive innovation opportunity: Innovate travel gear by incorporating advanced materials, ergonomic designs, and smart features to enhance the packing experience. - **Outdoor Retail:** Disruptive innovation opportunity: Partner with outdoor retail brands to develop backpacks that align with the needs of adventure-seeking travelers. - **Sustainable Fashion:** Disruptive innovation opportunity: Collaborate with sustainable fashion brands to create backpacks that integrate style, functionality, and eco-friendly materials. ## Related on Trend Hunter - [Optimized Airline Travel Bags](https://www.trendhunter.com/trends/air-porter-backpack.md) - [Featherweight Packable Backpacks](https://www.trendhunter.com/trends/featherweight-packable-backpack.md) - [Capaciously Stylish Travel Backpacks](https://www.trendhunter.com/trends/stylish-travel-backpacks.md) - [Compression Backpack Designs](https://www.trendhunter.com/trends/airback-flex.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md) - [Versatile 30L Travel Back Packs](https://www.trendhunter.com/trends/30l-travel-pack.md) - [Chic Weekend Jaunt Backpacks](https://www.trendhunter.com/trends/carl-friedrik-72hour-backpack.md) - [Pocket-Packed Antitheft Travel Bags](https://www.trendhunter.com/trends/korin-hubpack-33.md) - [Amalgamated Adventure Backpacks](https://www.trendhunter.com/trends/travel-hiking-adventure-backpack.md)